Plan For A Successful Trade Show Exhibit

Plan For A Successful Trade Show Exhibit

Plan For A Successful Trade Show Exhibit

When deciding to have a trade show booth at an exhibition, it is imperative that proper planning is done along the way. There are a number of steps that companies need to take to ensure their success at trade events. Experience with previous exhibits can help staff make needed changes for future shows, and well-planned research helps determine the right shows to attend. Developing a budget and timeline are also key components of the planning process. While there are many ways to go about preparing for trade show exhibits, there are certain steps that one must take to guarantee a more successful show.

Research Shows And Consult Others

The first step in the planning process is to identify possible trade show exhibits that would benefit your company by specifically reaching your intended target audience. Speak with your current customers and find out if there are exhibitions in the area that they attend. Make use of your professional networks and find out where industry colleagues (and competitors) exhibit their products and services. After you find an event that looks like a good opportunity, see if you can review lists of past vendors and attendees to get an idea of past business dealings. Also, be sure to consider show location, the timing in regards to your company's upcoming yearly calendar, and if the trade show exhibit will draw in the types of consumers you would like.

Make A Budget And A Timeline

After the initial research, take some time to develop a realistic budget. Decide how much to allocate for the show and create a spreadsheet. The rental or purchase of the trade show booth will be one of your biggest expenses. Also consider travel expenses, booth and drayage shipping costs, and the price to create graphics and literature. Don't forget about entertainment expenses during the show, such as any gimmicks like prize wheels or money blowing machines. Remember giveaways, the cost of booth set up and electricity, and booth staff salaries.

As for a timeline, it is a good idea to work backward from the day of the trade show exhibit. Figure out how much time it will take to successfully complete each item on your list. Your company must consider events that take place the day of the show, like setup, breakdown, and transportation. Then work on the steps leading up to the show: determining the key message/objective of the exhibit, deciding on booth design, creating graphics, selecting vendors, and whatever else needs to be accomplished.

It Pays To Be Proactive

Neglecting to properly plan for trade show exhibits is a common reason why companies often fail to get a good ROI from participating in the show. Thorough planning is essential. Do research, talk with people, and look at industry trends. Select the right trade show booth design for your needs, and choose one that will attract attention. It also does not hurt to have a unique giveaway with your company's logo on it. Through careful planning, businesses should be able to successfully represent themselves at trade exhibits and generate qualified leads as a result.

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