You can use tables and other such promotional fixtures with your Exhibition stands
to hold brochures and literature but ensure that the stand itself is free of clutter. If you have chairs, then again make sure that they can be used by the visitors to your stand and not occupied by your staff however tired they might become. Attractively designed display stands and pop-up displays would also help engaging the attention of visitors at your exhibition stand.
The use of flowers and plants is another wonderful way of differentiating your stall from the rest. They can liven up the stand and when positioned intelligently can also help to hide those uninspiring cables.
Other items that you can use are showcase counters. These are now available such that they can be easily assembled at the spot and since they also have lockable storage as well as display space, you can make good use of them to put away goods securely so that they can be used whenever required. Moreover, these counters also have adjustable halogen light fittings and they can used to highlight specific items placed on the display shelves. Your brand can be nicely emblazoned on them and with appropriate lighting to ensure it is noticed and that is an effective way of drawing the attention of visitors.
You can also ensure that your brand recall remains high by giving away attractively designed promotional items such as mugs, pens, t-shirts, coasters, carrier bags, USB drives and so on.
All said and done, the most important factor remains the attitude of your staff and their enthusiasm as well as bustling energy will determine the traffic to your stall.