Plasma Tv Sales Up Steadily In The First Quarter
With the closure of the plasma line, Hitachi, Panasonic LCD TV
, seeing plasma seem losing ground on, there is research firm, said plasma in the first quarter of 2009, steady growth ... ...
HC Home Appliances Network News: Second half of 2008 due to the international economic crisis, the impact of the Chinese market is popular, though not for the appliance industry for a number of sensitive sectors of the impact of other significant, but the effect still exists. TV End 08 highlighted the industry, according to the data in 2008 compared the fourth quarter of the overall decline in television sales, concern is Plasma TV Annual sales reached 1.62 million units, up 149% LCD TV An increase of 52.1%, LCD TV, plasma growth rate of more than more than doubled.
2009 benefit from the Chinese New Year peak season effect, in January PDP's total sales of 22.5 million units, up in January 2008 to 14.6 million, growth rate of 54%. From the penetration point of view, plasma 09 years ago, two months almost doubled year on year (of which 1,2 in 2008 on plasma penetration were 3.2% and 2.7% in 2009 to 5.6% penetration rate of 1,2 months and 4 %).
Monthly scale plasma volume
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As people on the television consumer awareness and demand for large size increase in saving and environmental protection in terms of purchasing television, and other energy consumption, dynamic clarity, eye health and other factors into hot consumer concern. After years of market reputation, the dynamic definition plasma TV, eye health has become recognized as dominant, although the LCD TV through technical improvements in some aspects of basic and performance, regardless of plasma levels, but from the current product technology and television performance, plasma edge area still tends to lead. According to the authoritative data research company AVC has done to watch the European Cup means a special survey: more than 75% of the respondents thought that the dynamic high-definition plasma TV to watch the best European Cup; According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office of United China Electronics Standardization Institute, Beijing Union Hospital of the Chinese Young Pioneers Centre for Adolescent Health Evaluation career development office, the Chinese TV Acoustic Research Institute, Peking University Institute of Health in children and adolescents 2 years after such authority survey watching television, plasma television-induced human visual fatigue symptoms of the lightest, more conducive to protection of young visual health.
Advantages of large-size plasma TV especially, more than 42-inch plasma television popular consumer hot election because one where consumers have been recognized for more than 42-inch large-screen LCD TV, plasma TV is better than the dynamic definition, dynamic trailing performance; the other side from a cost-effective large-size plasma TV's cost advantage is, as Deputy Secretary-General Lu Renbo China Electronic Chamber of Commerce, said: Plasma TV in terms of cost-effective large-size advantage. According to research company from the AVC product structure on the distribution of PDP can be seen: 42 inch absolute advantage, 41% of the market occupancy rate, while 32 "and 50" respectively 23% and 27% of the market occupancy rate; brand structural point of view, Matsushita , Changhong , Hitachi's market share has obvious advantages, Panasonic 42 ", 50", 55 "-58" The size of the market share significantly exceeds other brands, and Changhong in the 32 ",60-65" has excellent performance.
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Into the 2009 Golden Hot ago as Panasonic, Changhong TV generation companies release new products with personalized plasma TV market, a new round of "National Appliances to the countryside Product Tender Notice "display, plasma TVs have been formally integrated into national Appliances to the countryside Sequence, together with Chinese consumers watching home theater effect on the enhancement of dynamic realism, to help protect young visual advantages of plasma products will usher in a new market prospects.
Plasma Tv Sales Up Steadily In The First Quarter
By: weihua
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