Plastic Canister, Stick Packs Are Simple, Sustainable Solution
Another new beverage packaging machine that capitalizes on both rigid and flexible
packaging is a redesigned canister that holds stick-pack pouches for Kraft Foods Crystal Light powdered drink mix.
Woman look to Crystal Light to add some excitement to their water every day, says Roxanne Bernstein, Kraft Foods director of powdered beverages. Our new packaging also reflects our consumers vibrancy and her desire to align herself with more environmentally friendly brands.
The new design, which replaces a round plastic canister with a sleek, new, oval-style container, takes a cue from the brands single-serve On-The-Go packaging, using stick-pack pouches to hold the multiserve powdered beverage mix. Previous packaging put the product in individual plastic cups with foil lidding. Kraft Foods claims the new design will reduce packaging material by 250 tons per year.
The new canister is constructed of clear PP with an opaque base and lid, decorated with a shrink-sleeve label made from Ultra Affinia PETG film, gravure-printed by Printpack. The bottom one-quarter of the label on the front panel is clear, allowing consumers to see when packets are running low.
As for value, each stick pack holds enough powder to make two quarts of the
beverage production line . The canisters are sold in 4, 5, and 6 stick-pack sizes, with the 8-qt size priced at $3.29.
In the area of aluminum beverage cans, metal continues to take share from glass, especially in the soft drink and beer categories. Craft brewers, in particular, are increasingly leveraging the cost, sustainability, and functional benefits of aluminum cans. Along with being durable, portable, and lightweight, beverage cans chill quickly and stay colder longer than some other packaging formats. Metal also provides a barrier to light and oxygentwo agents that can threaten the integrity of beer over time.
Environmentally speaking, beverage cans are 100%-recyclable and are
plastic recycling machinery with high return rates. The metal used in cans can be recycled infinitely, with no degradation in quality. On average, todays aluminum cans are produced with 50%-recycled material.
The sustainability benefits of metal were a key selling point for Kettlehouse Brewing Co., Missoula, MT, which worked with Crown Beverage Packaging North America to package its Double Haul IPA, Eddy Out Pale Ale, and Cold Smoke Scotch Ale craft beers in 16-oz aluminum cans. The company even cites the benefits of aluminum on the package: We can because cans remain the most recyclable of all beverage containers. Theyre easier to take floating, golfing, hiking, or flying, and theyre best at blocking beer-skunkefying [sic] light. If you drop one at the beach, they wont cut your feet, inner tube, or raft. Cool aluminum cans make sense in a warming world.
Another trend in the metal beverage-can market is the growth of premium-appearance aluminum bottles, which are moving into the mainstream. In part, this growth is being spurred by Exals new Coil-to-Can (C2C) technology, which makes the bottles more affordable, faster to produce, and more sustainable (see packworld.com/article-28201).
The C2C manufacturing process is the result of eight years and many millions of dollars. It allows for the production of aluminum bottles that weigh 30% to 40% less than cans made via impact extrusion (IE), at substantially faster line speeds. The technology also utilizes from 57% to 65% PCR aluminum alloy, as opposed to the 99.7% pure virgin aluminum required for IE.
One of the first commercial examples of C2C is a bottle for Eaux Vives Water (see packworld.com/article-28203). The Toronto companys Eska Water is offered in still and sparkling varieties in aluminum bottles stunningly decorated in silver and in navy blue graphics, respectively, in a 300-mL format with a threaded, resealable cap. Explains Martin Kuev, the companys director of marketing, Impact extrusion was an option, however C2C was more in line with what we were looking for in terms of the light weight, environmental benefits, and cost implications.
Other companies offering traditionally manufactured aluminum bottle cans include Ball, with its Alumi-Tek bottle; CCL Container, which offers the Alumine full-body shaped contour bottle; and Rexam, whose new Fusion aluminum bottle is expected to go into production during the first quarter of 2010.
Offering a glimpse at the wildly innovative enhanced-
beverage production line being launched in aluminum, Nitrous Monsterthe first and only energy drink using nitrous oxide-gas technologywas introduced last summer in a 12-oz resealable Sleek Cap Can from Rexam. The package combines Rexams Sleek can body with Cap Can closure technology from Dayton Systems Group (DSG). The standard can body is produced and printed on one of Rexams high-speed can manufacturing lines and is then transformed into a resealable container by seaming-on a Cap Can end and closure from DSG.
Says Monster Beverage Co. president Mark Hall, To communicate [that] our Nitrous Monster product was unlike anything people had ever experienced before, we needed equally innovative packaging, which would attract consumer attention.
from:
packworld by: wenjun
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