Plug in to Social Media (Without Getting Shocked!)

Plug in to Social Media (Without Getting Shocked!)

Many are jumping onto the new media bandwagon, but are tools like Facebook and Twitter worth the time and energy spent to maintain them? Social media has been a hot topic recently, and it is especially relevant in PR. At Xstatic, we think social media is an effective way to connect with consumers and other target audiences. Here is a quick look at the most popular social media tools to help get you started:

Facebook: On Facebook, individuals or organizations can create profiles and fan pages. In addition to telling friends and fans what's on your mind, pages can be customized with videos, photos, links, event invitations and personal URLs. With more than 200 million users, Facebook is a useful tool for connecting with almost anyone.

Twitter: Classified as micro-blogging, Twitter is a site that allows users to post "Tweets" of 140 characters or less, answering the question, "What are you doing?" Users can follow other people or organizations to see what they're doing, reading, watching, loving, hating, etc... Many companies use Twitter to provide updates, monitor consumer responses and create conversations with followers.

LinkedIn: Linkedin is a social media site for professional networking with more than 40 million users. In contrast to Facebook and Twitter, the site targets primarily the business world, allowing users to build networks with current, as well as secon

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