Podcasting: A brilliant network marketing communication tool!

Get Personal Podcasting, like blogging, takes a more informal

, personable and conversational approach to idea sharing, much like a radio talk show. The most effective podcasts achieve a connection which is more personal, intimate, interactive and meaningful to listeners. The reason is simple: these formats are more wide open, spontaneous and consumer friendly. This kind of spontenaity is preferred to a scripted, rehearsed and flawlessly edited media event. Interview-based podcasts allow the podcaster to interact with the guest speaker by asking questions and setting up scenarios to unveil meaningful insights, or valuable recollections of shaping experiences and/or impactful turning points. The best podcasters seek to find and hear the story behind the story; drawing out memorable encounters with people, places and things. The personal anecdotes and testimonials which emerge add to the lively, interactive experience. Listeners typically sign up for a podcast channel to automatically receive a series of episodes scheduled for release whenever new podcast material is available. Currently there are more than 55,000 podcasts available in the market and new ones are popping up daily on a very broad variety of specific topics. Most podcasts are free to the listener, supported by advertising and sponsorship dollars. Many companies are beginning to see the serious value of podcasting as a means of reaching highly targeted niche market audiences.

Podcasting: A brilliant network marketing communication tool!

By: Ernest Emelezi

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