Point Of Purchase Videos In Retail Environment

Smart companies are beginning to distinguish their brands by engaging customers with Point of Purchase (POP)videos

. These POP videos engage customers at the moment they are making a retail decision -- in the store.

The value of video in a retail environment is that the customer is actually out to purchase something. In many ways this makes the job of marketing to them easier because the customer is ready to purchase something. This is where the POP video comes in, to catch the attention of the customer and convince them of the superior quality of your product.

That is why, in a sense, POP are brand pitch videos. We are drawn to video -- music, flashy images, excitement. Thus a branding video can do wonders to reinforce brand identity. These videos need to capture the attention of the browsing shopper, so every frame needs to be interesting and creative.

Dynamic videos with lots of kinetic energy work best in doing this job

because they are better at attracting the attention of people. And once you have managed to capture their attention than the rest comes easily. Studio B Films has a wealth of experience producing POP videos. We can make your next customer stop in their tracks to view your next POP video. That is the first step in brand loyalty.Smart companies are beginning to distinguish their brands by engaging customers with Point of Purchase (POP)videos. These POP videos engage customers at the moment they are making a retail decision -- in the store.

The value of video in a retail environment is that the customer is actually out to purchase something. In many ways this makes the job of marketing to them easier because the customer is ready to purchase something. This is where the POP video comes in, to catch the attention of the customer and convince them of the superior quality of your product.

That is why, in a sense, POP are brand pitch videos. We are drawn to video -- music, flashy images, excitement. Thus a branding video can do wonders to reinforce brand identity. These videos need to capture the attention of the browsing shopper, so every frame needs to be interesting and creative.

Dynamic videos with lots of kinetic energy work best in doing this job

because they are better at attracting the attention of people. And once you have managed to capture their attention than the rest comes easily. Studio B Films has a wealth of experience producing POP videos. We can make your next customer stop in their tracks to view your next POP video. That is the first step in brand loyalty.

by: David Collier

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