Points In Mailing Mass Mail Utilizing Mac

To send mass email Mac machine can be used

To send mass email Mac machine can be used. Up until recently it was very hard to find any mass mailer that would work on Mac, but now the picture changed. Now you can find dozens of mass mailers for Mac OS platform. Just like any other things, you can also find good and bad mass mailers, and you have to know how to identify which one is the best for you. Let's concentrate on what mass email is, and how you can use it in sending mass mail from Mac.

Mass email is a message that is sent to a large group of people called email list. People will usually subscribe to your email list if they find it useful, and at any time may leave it by unsubscribing from it. Mass email messages oftens contain macros in addition to text in order to reference recipient personal details just like name, birthday, order number and so on. Mass email Mac machine resolves macros while sending it as a unique messages with recepients name and other personal details on it, as if it was sent personally using a regular email client.

It will look spammy and it will usually ignored by people if you send the same message to all your recipients. Hence you will increase open rate by referencing personal information in your messages.

It's obvious you cannot send thousands of personalized messages using a regular email program. Mass mailer is all you need to have, and you need to send mass email messages rather than email messages.

With only one difference, you could barely see the difference between a regular message and mass email message. Mass email message uses macros such as RECIPIENTNAME or ORDERNUMBER in it, that's why often it's called message template. Mac machine replaces these macros with real information taken from recipient database while sending mass email messages, and that's the way mass email messages turns into a unique regular message when the recipient's receives it.

Mass email message (message template) looks like the following:

[Hi] [RECIPIENT NAME]!

Hi Tom!

Thank you for ordering iPhone on December 12, 2010.

Best regards Eric.

However, I would also like to point out that only few mass mailers for Mac support message templates. Recipients will just receive the same messages for most of them, which means that your mass messages will always end up in Junk folders.

I found out that only few Mass Mailer for Mac can support message templates, offers a vesatile database, automates subscription, unsubsciption and bad address removal, after I tried using some mass mailers for Mac.

Before sending mass email Mac Mass Mailer checks your website for:

Latest clients willing to join your list.

Unsubscribe requests.

Bounce backs resulting from dead addresses.

And then your database will updated as it adds new people and removes the dead addresses as well as those requests for unsubscription. Once your database will be completely updated, only then that Mac Mailer sends mass email messages. So that only those who want and can receive your messages will surely receive them.

by: carws2chca

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