Polarization Of High
Mid-Autumn Festival, moon cake Thin Many people prefer to Health Products As the Mid-Autumn Festival gift
. Compared with the previous types of health care products blossom this year Health Products Consumer market is the trend of polarization in which high-end and veteran health care products brand share is growing.
Best selling health products of several traditional varieties, the industry known as "Old Three-like": vertical drilling Dendrobium, ginseng and youth treasure. In the Trust-Mart stores
Huanglong, youth Po, two species of Dendrobium officinale health care products accounted for 40% of total sales; the century Huaqing Chun shop together, a week prior to start Mid-Autumn Festival Mid-Autumn consumer market, sales potential good health products varieties were drilled to establish Dendrobium, youth Po, 21 gold-dimensional focus on his other traditional products. This year the festival schedule, established drilling Dendrobium Alliance Huaqing Chun shop in the century, sales of single-store more than 200 million, more than last year, up 20% of the Mid-Autumn Festival schedule.
Pharmaceutical Co., Ltd. Hangzhou Office Zhejiang Emperor relevant staff, said this year's Mid-Autumn Festival a few days earlier than last year, shipments peak started from early August. Only on September 1 -7 days, Vertical drilling licenses Dendrobium shipments in Hangzhou reached more than 1000 million 8-September, the Legislative drilling Dendrobium total shipments of nearly 1 billion most of them for the Mid-Autumn Festival, National Day, the consumer market. Vertical drilling Dendrobium last year sales of nearly 3 billion, Mid-Autumn Festival, National Day of the schedule of annual sales volume accounted for nearly 1 / 3.
State Food and Drug Administration GAP ( Chinese herbal medicines Manufacturing practices), Chief Expert Zhourong Han said that now more and more consumers to purchase health care products herbs reliability value, while Traditional Chinese medicine Reliability refers to the ingredients of the "authentic" nature, such as buying Cordyceps sinensis, the most authentic of the Yushu Tibet and Qinghai, produced Guoluo region; Tiantai Mountain is the industry's recognition of native Dendrobium more origin. Zhejiang Tiantai Emperor medicine relies on the unique natural, geographical and ecological conditions, simulated wild environment, created the nation's largest rooftop Dendrobium GAP planting base, an area of 3000 mu, this year's base area has increased a lot.
The country produced 80% of Dendrobium Zhejiang, in order to build brand Dendrobium, a number of cities in the province this year, has established a special committee Dendrobium industry professionals, from the base, source of raw materials, inputs of raw materials, production processes and final product five of Dendrobium manufacturers strict standards and supervision.
Province Institute for Drug Control concerned that although the province Dendrobium market regulation has achieved initial results, but the product packaging production date marking is not standard, shoddy, are yet to put an end to the consumer when purchasing Dendrobium, shall see if there are "national Yaozhun Zi," "national food and health word" "Health food and health character" of approval. It is understood that different health food products in general, established drilling Dendrobium particles are not "quasi-food category," but " " This is the only recognized as OTC (non- Prescription drugs ) And Dendrobium products. OTC mark to see healthy gifts to buy, is Mid-Autumn Festival is a new change in the market, shows consumers increasingly pay attention to the effectiveness of the gift.
Polarization Of High
By: sisi
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