Policy and market environment to improve the home appliances business, "decompression" - refrigerators, flat-panel TV - Network Appl

Policy and market environment to improve the home appliances business

, "decompression" - refrigerators, flat-panel TV - Network Appl

Since April, China's macro-economic environment is becoming increasingly turn for the better,

Home Appliances Full use of enterprise policy and market environment to improve and enhance their profitability.

"A guarantee of a control" policies introduced to improve the business environment for development

Professor of Renmin University of China School of Economics, Fu-side before the interview, said: "As is 'a guarantee of a control' to 'ensure high-growth' in a special place, the future development of enterprises will be more relaxed Space. "

Galaxy Securities analyst Zhu Lijun in an interview, also said: "The security of a home appliance control and corporate tax reform will bring benefits such as liquidity will ease the pressure of business cash flow."

In addition, the "home appliances to the countryside" since last December in Shandong, Henan, Sichuan, after the three pilot provinces, is preparing to "home appliances to the countryside," the implementation of the scope to cover 12 provinces and autonomous regions, "home appliances to the countryside" products species also benefit from the fridge (refrigerator),

TV Phone extended washing machines and other fields.

Vice chairman of China's household electrical appliance

Liu Fu Chinese in an interview, said: "By 'appliances to the countryside' to digest excess capacity in home appliances, home appliances help reduce the trade surplus in international trade and ease trade frictions."

Huang Xiaoming, vice president of Midea Group, in an interview that the "home appliances to the countryside" on enterprises is a new growth point, it can help enterprises to expand sales territories, expansion of product lines and brand influence. He said: "At present, the beauty has been for the follow-up 'appliances to the countryside' to do some homework on the appropriate product development and reserves, for the 'home appliances to the countryside' laying of sales outlets, and the expansion of three, four ad market running. "

See the Ministry of Commerce website, home appliances to the countryside Category 3 pilot product prices are as follows: TV priced at less than 1,500 yuan

Refrigerator (Including freezer) unit less than 2000 yuan, mobile phone priced at less than 1,000 yuan. Konka Multimedia Marketing Center, Mu Gang, said, "bringing home appliances" to end household appliances nearly 20% price reduction will help stimulate consumer demand in rural markets. Not only that, "home appliances to the countryside," will greatly compress "miscellaneous troops" living space in the rural market will help increase industry concentration and competition in order optimization.

The past two years, the Chinese Government promulgated a series of policy support

Flat Panel TV Industry. In accordance with the "Eleventh Five-Year Plan", the state will focus on supporting the development of flat panel display industry, to encourage module

Panel And other production enterprises to invest and build factories in China. Also, according to China's accession to the World Trade Organization commitments, from January 1, 2008, the country further adjustment reduces TFT? LCD (thin film transistor) LCD backlight module used in the production of optical components and some other electronic products to enjoy the MFN tariff. These have brought the domestic color TV enterprises a broader space for development.

Part of the raw material prices fall to increase corporate profit space

This year, raw material prices, rising labor costs on household appliances production and business activities of enterprises causing enormous pressure. At present, some of the oversupply of raw material prices led to its decline, this has to a certain extent, the expansion of the company's profit margin.

Steel as one of important raw materials, household appliances, household appliances of its variable costs account for about 20% -30%. The recent dramatic decline in steel prices, great relief to household electrical appliance enterprises. Galaxy Securities analyst Zhu Lijun, said in an interview: "the price of bulk raw materials, such as the decline in steel prices is beneficial to the household electrical appliance enterprises, particularly home appliances help enterprises to reduce costs."

In the field of white goods, steel prices will directly affect the prices of white goods products. Refrigerator, washing machine box,

Air conditioning

The outdoor unit, and air-conditioning, refrigerator compressor main materials are steel shell and steel costs accounted for an overall cost of air conditioners accounted for more than 10%.

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