Pop Up Displays - The Portable Exhibition Option

If you often exhibit at trade shows, you will be familiar with the ever popular exhibition pop up stand

. If you are new to trade shows, let me elaborate on what these are. Everyone with an exhibition area at these shows needs some sort of display. It's no good arriving with little more than some handouts and a smile, you need something to draw attention to the services you have to offer. An exhibition pop up stand acts as a graphic which builds upon your company's image and lets you stand out from your competition. This is an important part of any exhibition package so you need to choose the correct one.

Exhibition pop up stands come in varying sizes. They can have bespoke attachments and integral units for product or literature display. In fact there is a lot that you can do with a pop up display. The only limitations are display area and cost, the rest is up to your creativity.

An example of an average pop up display is a 3x3. The size of a 3x3 is typically 2.5 metres wide by 2.2m tall which is suitable for most average trade show spaces. This comes with five printed panels, three centre panels and 2 d-ends. A 3x3 will fit most trade show needs, but what happens if you have a larger area to fill? What if you want to make a huge impression and dominate your competition? Well you have a number of choices.

Two Sided

Two sided pop up stands are only appropriate for certain display spaces where clients have access to your stand from two sides. The benefit of this is that you effectively have two times the visual space maximising your visual presence at an exhibition meaning that you have more chance to get noticed.

Maximum Height

Even though pop up stands are generally 2.2m tall, custom frames can be manufactured to create taller displays. These tall pop up stands can be used with smaller pop ups to make a bespoke arrangement or used on their own as an independent unit. These benefit from increased visual dominance as they generally overshadow shorter displays.

Maximum Width

As referenced before, a standard 3x3 when erected is around 2.5 metres wide, but what if you have a very wide exhibition space? Then you'll need a very large pop up display! Because pop up displays are almost modular in nature, a few frames can be arranged side by side then connected by 'ghost' panels to make one long pop up stand. This way, almost any exhibition area can be catered for.

Custom

Bespoke pop up stands come in all forms. If you have the space and the budget, anything is possible! Curved, circular, wavy, four sided, walk-through - a number of choices are available.

The vital thing to remember is that unless there are multi national businesses at your exhibition with massive bespoke displays, everyone else will have basically the same displays. Taking this into account, don't be afraid to take advantage of the many options that are available to you to make your display one in a million.

by: banner stands

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