Pop Up Stands Make Your Company Stand Out At Trade Shows

If you have Pop up Stands, for exhibiting at trade shows

, the look, feel and layout of your exhibition stand is crucial to the success and the earning potential for your company at the show. Do not feel overwhelmed by the 'big boys', the huge corporate entities that can dominate the scene with their vast marketing budgets - you can compete - and win!

If you use your brains instead of your wallet, coming up with fun ideas, coupled with pop up stands that will not break your marketing budget, can have exhibition attendees flocking to your stand and walking right past the bigger, more expensive stands of your rivals.

Thinking up ideas of how to make your stand fun, lively and exciting can really pay dividends. Do your preparations before the exhibition, market to your database, send out show invites and so on. Brainstorm to decide on a fun stand theme and get really good graphics for your stand. Make sure that your staff are really enthusiastic and motivated - you do not want to miss capturing any visitor information and you need to follow up every single lead once the show is over.

If you want the perfect medium for conveying the information you want to get across about your company and what you have to offer, a pop up stand is the answer and can be utilized in a variety of situations, whether this is at an exhibition, or a conference or perhaps when you are doing a presentation.

Pop up stands are lightweight, durable and portable and are becoming more and more popular as they can easily be stowed in the boot of a car in their carry case and then wheeled to the exhibition stand space and be erected by one person in just a few moments.

If you use additional pop up stands, perhaps by utilizing your main graphics panel as your central theme and complementing this on either side by roller banner stands which could have special offers for that particular show or could introduce a new product or service, you will be able to have an even more versatile display that can be varied at different shows throughout the year.

The main thing is, that you do not need a huge budget to be hugely successful. What you do need, is eye-catching pop up stands, excellent pre-show preparation and planning, well trained staff and excellent data capture and follow-up.

by: Alison Graham.

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