Popular Leads Generation Methods in Outsourcing Companies

Popular Leads Generation Methods in Outsourcing Companies

As a company, there is always the assumption and hope that there is a wide market for its products or services. However, the competitors can also be as prevalent as the possible market. This is the main stumbling block of most start-up markets keeping up with the competition, and stealing some of their competitor's client share. This can be tough to do especially with the limited resources of a start-up business. And this is the main reason why leads research has grown to be such a popular task in companies, especially in outsourcing and offshoring companies.

Some of the most common leads generation platforms that are offered by BPO companies are the following:

Telemarketing or Cold Calling this is probably one of the hardest leads generation task, but if executed really well, telemarketing can definitely ace more sales compared to any other methods. Most offshore and outsourcing companies already have established infrastructure that support this kind of task so it is basically less risky to outsource it.

Media Publications another innovative and more creative way of attracting leads or potential customers online is to come up with promotional materials such as brochures, newsletters, and e-books. These publications can be directly e-mailed to the target audience or simply promoted through the website.

Mass E-mail Marketing this method can reach out to almost limitless number of recipients but it does not guarantee rich results if the sales letter or message is not that enticing for the readers. Any e-mail needs to be packaged carefully to grab the attention it needs.

Leads Research another option is to just hire a virtual staff to gather all contact details of the leads and the company would be the one to contact them directly. Most companies prefer this kind of task to outsource because the researching part itself can already take a lot of time.

Leads research can be considered as a minor task for companies, which means it is a task that can easily be outsourced to a third party company. Another good characteristic of leads research that makes it fit for outsourcing is that it does not require any confidential information from the company to be divulge.

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