Positive Language Works!
Business language positive!
Business language positive!
The next time you meet with friends in the hallway, stop and say "PSST ... do not look back" and see his reaction. And nine out of every ten of the "victims" of your shakes his head to look behind! The same thing happens when you put a banner reading "wet paint. Do not touch." You better put a container of up paint stripper close to many of those who read the message will touch! Why we behave this way? Professionals NLP, even those who read literature carelessly, NLP will smile wisely and approval, and they know why: the human mind responds to positive words, even if they are in negative messages.
In other words, when you say to someone you do not do something, they tend to do. This is especially true with children. When we tell them not to touch anything, and will touch the first time that we are not looking. Gave my two-year-old son has a slight shock when he put his hand in the slot VCR. Was inspired by his mother's wisdom, which had been mentioned several times not to put his hand into the slot.
This reaction to the negative messages is not new knowledge. He said since 1965, "Principles of Education" Teachers College my teacher "training (now Institute of Education) descriptive that children do not respond for" not doing. "If you tell them," Do not forget to do your homework, "forget, if you tell them "not to make noise," noise level increases and so on. minds automatically re-interpretation of the "leaves" with "Return. "A classic example is when someone says," Do not worry "and panic everyone, and I do not know a logical explanation for it. Seems to be the human mind works. Treatment method: reorganizing a positive message in terms of guiding children do not forget to do your homework" or "Please silence" in a panic where people can saying "Keep calm" or. To use modern terminology "stay cool."
In the real world, and many people began to appear to understand the concept of a deviation from the way we speak and write. It is encouraging to note that the LTA messages on highways is not more "speed" or "speed kills." Now, and wrote "campaign carefully. Thinking about those we love. Perhaps for this reason Eleven 7 - change their message of" Close always, never closed "to" always close and always open. "Tobacco control campaigns now more oriented towards a healthy lifestyle rather than condemnation usual. Incidentally, I have not met all of was afraid of quitting smoking after watching images scary on cigarette packs. Interestingly, the number of new people who light up and seems to be increasing every year! here are some messages that we can rewrite positively .
Instead of ... Dis ...
Closed Sunday open Monday to Saturday
This section will be closed (or parking) 23:00 until 05:00. And this section (or parking) remain open from 5:00 to 23 hours.
In case of fire do not use elevators. In case of fire, use the stairs.
Does not work on the stairs. Walk carefully up the stairs.
Children are not allowed. Adults only (21) allowed.
The implications of telecom companies
This trend has practical implications for how we should speak or write to clients and customers. In addition, the corporate communications gurus advocate a better impression is created when we talk about the positive instead of the negative. Therefore, we are not saying that the client "We regret to inform you that the item is not currently available from stock. Better impression is created when we say" new stocks of up to three weeks.
Here are some ways positive in speech and writing business letters:
Instead of ... Dis ...
We can not send you the product that you do not send us payment. We will send the goods as soon as we receive your payment.
You can not take a vacation now because of the Chinese New Year. And will gladly agree you leave if you apply after the Chinese New Year.
Required form is no longer in production. Has been replaced by the form requested by the best model.
Sorry, I can not answer you on Monday. I am happy to meet with you on Tuesday.
We can not replace the item because it has not been damaged by us (or worse, have been damaged by you). We will replace any item gladly damaged by us or the manufacturer of the.
Please do not be late for the meeting. Please be the deadline for the meeting.
I'm sorry, I can not submit a report by Monday. Please give me two days to complete the report.
Terminated Mr. X. (I've even seen "Mr. X. was terminated weak man!) Mr. X was released from his service to the company. (The Americans say" we had to let him go. ")
Your application has not been successful. Thank you for your interest. This position was filled. (Or: has been awarded the contract.) Thank you for your interest.
Shipment is delayed due to bad weather. Despite unfavorable weather conditions, the shipment arrive next week.
Notice how the positive messages of gloom remove negative messages and replace them with a brighter mood, and happy, but the message is still the same.
In fact, using positive language to describe new situations or unpleasant or negative, seems to be part of the language of business. Heard about the increase in bus fares "," drop "or" pay cut "?" It was modified bus tickets "always, and reorganized the company," or "pay as revised. Actually, using euphemisms is part of the human psyche in all languages. we do not say "dead" but "dead", "cemetery", but "Garden of Memory" or "bad", but "indisposed." if this were not enough, while others have been recently created, such as "visually impaired" , "deaf" and so on.
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