Almost everyday I always get asked the same question about postcard marketing
. What is my secret to success? The answer to that questions is something that I don't have to think about. My key to success is consistency. Plain and simple.
I am quick to tell anyone new to direct mail marketing that the only way to be successful is to consistently mail postcards. The quickest way to become a failure is to mail out a few postcards and then sit back and wait for the sales to start rolling. I'm sorry to have to burst your bubble, but this business doesn't work like that.
When you start mailing out your postcards I want to think of it like you're planting seeds. You're planting seeds today expecting them grow in the future. I tell people all of the time that direct mail marketing is not a quick fix for a fast dollar. When you mail your postcards it might take a week or more before you start getting any responses from your postcards. It could take up to a month before you start making any sales from your postcards.
The reason for the response delay is quite simple. Over 99% of the people who receive your postcard and visit your website, will never buy on that first visit. They will take some time to research your offer and make their decision if they want to purchase from you or not. That's why it's smart to be consistent with your marketing efforts. You want to always be driving new people to your website so you will keep adding new leads into your sales pipeline.