Postcards: Flexible, Innovative, And Effective
Next to business cards, postcards are among the most underrated and underutilized marketing materials
. Although not extremely expensive to produce, many professionals and business owners fail to see marketing prowess of these simple cards. When well crafted, the post card can be your most trusted and effective marketing tool. It will be well received by your prospects, which will most likely encourage them to visit your store and buy your products.
The history behind:
In the 1800s, the only postcards allowed to be distributed were those for personal use. No business post cards are allowed to circulate. Over the years, the rules governing post card distribution has changed, and today the business world has come to see the advantages of post cards in marketing activities. These cards are now recognized as one of the most creative marketing tools. With the technology available today, post card printing can be done in the shortest and most inexpensive way.
The design:
Aside from giving you the opportunity to place the photo or image you want in your post cards, here are the other design ideas you can do with your post cards:
- You can put a map on one side and your message and stamp on the other side. You basically have the choice how you want your post cards to look.
- You can take use the space provided in the card in any way you want, as long you follow the postal guidelines
- You can choose between handwriting your message or having to professionally printed.
- You can choose to be uninteresting and use white stock paper only, or you can be stimulating by using colored paper stock or putting fancy decorations in your postcard templates.
- Along with your contact details, you can feature your well crafted logo. This will surely help you create brand recognition.
- You can choose to print your post cards using own computer if you want to save money.
- You can print a return address at the back of the post card to allow your customers to send back the card to you.
The benefits:
Its true that post cards can help encourage your prospects to buy your product or avail of your service. Here are the other benefits this card offers:
You will be able to create a message that is short, direct to the point and laden with benefits.
Sending post cards is much more inexpensive than sending a sales letter in an envelope.
People are most likely to respond to a well designed post card than to an advertising letter.
With an appealing clever design, your prospects will be encouraged to read the post card.
Post cards are flexible. In a single mailing, you can generate sales from potential customers, and seek repeat purchases from current customers. You can also use your post card as an oversized business card or mini-information sheets instead of simply mailing them to your prospects.
You can try out an offer with post cards. Just send your post card to a certain group of people and determine how many of them will take action. If you are pleased with the results, then you can carry out a bigger post card mailing campaign.
If you havent tried post card marketing yet its time you give it a try. Its an amazing and effective marketing technique that is easy on the pocket, simple to carry out, and has a huge impact.
by: Leah Delaney
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