Postganglionic beverage industry forecast the possibility of a large increase

Postganglionic beverage industry forecast the possibility of a large increase

The New Year family reunion, certainly on the table and ultimately a variety of beverages. Shenyang, many consumers have such a habit is like having a few pre-holiday storage boxes at home more drinks, keep 7 days in the New Year slowly enjoy the time together.

Drink this before the holiday selling Zeyang? Sawed special drinks promotions are ruthless? Yesterday, Chen Cheng, a reporter interviewed recognized with a lower price supermarket. Once inside, the scene was hot promotions to infection.

Carbonated drinks , Pure fruit juice, mixed juice, functional drinks, tea drinks ... ... as long as their angles are buy one get one, special signs will be thrown all Shuaibu Diao.

However, among the many beverages, to select the real benefits of the drink, but requires careful calculations!

Large Package Great drink promotions efforts

"Walk, stop to stop, my family drinks the most cost-effective", one wearing a silver skirts drink promoters, while talking about drink jingle side will push into the hands of customers before. Her promotion is Coca-Cola And Sprite 2.5L "bundled install" drinks.

"Normally, a large bottle of cola drinks have to 5.5 yuan, and now Sprite, Coke bottles plus one bottle of still small, a total of only 11.2 yuan. And more cost-effective ah!" Skirt beauty said. Repeated in her market, the news was that moved, he took a group into shopping cart.

, However, go down to where to go for a while, the reporter found that almost all of the drinks are a promotion. Unity Orange and more, peaches and more, in the large supermarket bottle of the original unit price of 5.5 yuan (6.5 yuan generally ordinary supermarket), and now promotion price is 5 yuan, also presented a supermarket shopping bag; 30% of mixed fruit and vegetable farmers drinks, the original single-bottle price is 6.9 yuan, and now, two bottles of the bundled price is 9.9 yuan, the price is very attractive.

Sales Personnel, the main reason for pushing the collection equipment, mostly drink market consumption of large festivals, the family generally will not buy just to buy a small bottle. In addition, the collection of equipment in line with energy saving Environmental protection Concept, simplified packaging, during the holiday season, the whole family together to drink, very affordable.

Reporter learned in the investigation, though, some time ago Wine Water prices increase, the market prices the drinks in the pre-holiday to the news also said a long time, but the fierce market competition, making prices of most major brands not drink.

Flagship high-end drinks, "wild" card

Premium beverage market has become increasingly fierce competition, began to sing the leading role of wild fruit. Like the Wild grape juice, blackcurrant juice drink than the average price more than doubled, but many young people are still willing to try.

Blackcurrant juice, wild grape, Acanthopanax juice drinks have not heard of these before the beverage counter in the supermarket, occupying an area of growing.

Yesterday, the reporter saw the counter at Carrefour supermarket drink a bottle of juice small package, the price of 10 yuan, a large packaging capacity of only about one-third of apple juice, the price of almost two the same. Some have health functional beverage: juice as Acanthopanax, black currant juice prices even higher, at 15 yuan.

Prices may be after the New Year

Before the Spring Festival, the market continue to usher in a wave of price increases outgoing tide beverage market news. Nongfushangquan domestic beverage giant, said yesterday that Nongfushangquan natural water, Nongfuguoyuan and screaming family drinks factory price will rise about 5%. This indicated that the beverage industry is likely to usher in a larger price adjustment. However, the reporter did not find a farmer in the spring to visit the price adjustment.

This, supermarkets, beverage salesman, said: "pre-holiday, Shenyang, why not change drink prices, mainly due to competition considerations.

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