Powerful Fund Raising Plan
There are a number of key ingredients that exist in every successful organization's fund raising plan
. Organizations that have developed greater financial stability repeatedly report that these "simple" steps are often difficult to develop because they require daily practice and constant maintenance if they are to be effective. They work as well for small organizations as they do for large ones, and can be utilized in all types of settings.
There are no "quick fixes", but rather a series of principles that can serve to build incredible strength based upon positive human relationships. Such require no large investments in high-tech equipment. They do require a very large investment of time in planning, evaluation-and in the art of human interaction.
The return you will get on this important investment will be a stronger and more financially secure organization. You will find you have a more highly motivated organization that becomes increasingly effective over time.
I. The Importance of Values and Attitudes
The greatest fund raisers have a strong belief in the organizations they work for, the programs and services, and the staff and volunteers who are colleagues. The excitement about the programs and services literally "spills over" as they talk. Their positive attitude is contagious, and others want to be with them and the program. They want to support something that works.
Fund raising is most dynamic when it develops this way. It can work through techniques, but when it is driven by "heart" and "spirit," things are easier to accomplish and people flourish. I have provided a story at the end of this booklet about Glide, one of the places I have found with a great spirit grounded in a passionate mission and set of values. People are committed and invested, and it is not surprising to find highly effective fund raising to support the many effective programs and services..
People who are involved in developing and implementing your fund raising plan need to believe strongly in what you are doing. And in what they are doing with you.
II. Build a Strong Foundation
The best nonprofits have programs that almost sell themselves. They have the following key ingredients that make for a strong foundation:
A. Programs are based on identified community needs, and represent priorities determined by a broad, representative base of the community and its leadership.
B. Programs are highly effective. They represent excellent models for the field.
C. Staff is well qualified and respected. Staff turnover is low. Staff is paid a competitive wage, and is provided the training and development tools they need to be successful.
D. Volunteers are recruited carefully, through a structured program that receives staff guidance and support. Volunteers are involved in planning and program development, are respected and treated well.
E. The board places emphasis on building organizational excellence in all areas, from programs and staff to systems, to volunteers. The board takes its own responsibilities seriously, and engages in a careful process of recruitment, orientation, committee development and board development.
F. Organizational structures and systems are effective, constantly upgraded to meet changing needs. Board and staff are involved in planning and evaluation to ensure that each key area of the organization is functioning as it should.
G. The organization's board and staff leaders place an emphasis on careful stewardship of financial resources, and accountability to funders, donors, constituents and the community.
III. Develop the Plan's Key Sections
www.5stepfundraising.comwww.fundraising5easysteps.com Powerful Fund Raising Plan
By: Angela Kathleen O. Matthews
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