Powerful Online Marketing - What It Can Do For You

Take a minute and Google something, choose a keyword associated with your business and take a look at how many hits you get on the subject

. In some cases it could be millions, other cases, hundreds of thousands, in some cases thousands. This is the competition.

These are the websites and businesses that your business is going to be competing against; if you simply throw your website into the mix it is going to get lost in the millions of other sites. Marketing online is one of the ways that individuals set their businesses apart from the competition and makes it attractive to the available market.

Marketing online can take your business from the bottom of the pile and put it on the top of the lists. There is a variety of different marketing methods. While you can take most marketing methods and create everything you need with just research and some time. There are a number of short cuts however that can give you the power of marketing online without having to spend a huge amount of time and energy. You can find a great deal of marketing data on the internet.

This makes it possible for you to be able cut down the amount of research time necessary to establish your most effective marketing strategies. The best part of marketing a business online is the ability to sway customers. You want to ensure that your customers want to purchase products from your website or decide on your services over another. Consider this example:

For example, you create a website and submit links to places such as the YellowPages (dotcom) and Google this brings you 100 visitors per day. Of those 100 visitors one of them becomes a paying customer. This means your sales conversion ratio is 1%. Ten of those 100 visitors sign up for your mailing list, making your email marketing conversion ratio 10%.

In this example it is obvious that the business is not going to do well since the number of sales generated is not going to be enough to turn an overall profit. Taking the same website and adding videos, which market on streaming sites, SMS messaging, email marketing, and spreading the word through social networks as well as options such as article marketing and advertising options such as pay per click the number of visitors per day goes up to 100,000. Of those 30,000 become paying customers. Your sales conversion ratio is now 30%. Of those 100,000 visitors 75,000 sign up for emails. This makes your email marketing list ratio at 75%. This gives you 45,000 potential new customers per day in addition to 30,000 potential return paying customers. This is not including repeat visitors. If each customer spends $50.00 in the first example, your daily income from your website would be $50.00. In the second it would be $1.5 million. This is the power of marketing online.

Many of these marketing techniques require only a few minutes to set up; though they do require regular maintenance in order to ensure success the possibilities are endless when you market your business online.

by: Jimmy Cox

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