Practical Steps To Reduce Postcard Printing Costs

Practical Steps To Reduce Postcard Printing Costs

Printing business postcards is one of the most reliable and cost-effective strategies that you can do for your business. If you want to find ways on how to accommodate your limited budget, there several things that you can do:

Pick the right size

Postcard printers offer the standard postcard size of 4 inches by 6 inches. If you happen to have a design for prints larger than that, then your choice is to go down to the standard size. The smaller your postcards are, the lower printing expenses should be, not to mention the postage cost.

Use standard materials

If you really need to cut your costs even lower, then you should be very careful you're your choice of card material. Typical postcards are around 0.016 inches thick and that would cost you a bit more. So if you are to cut costs, then opt for thinner paper materials. This could help lower the costs of your printing by around 20%.

Choose one-sided color prints and one-sided coating finish

Printing on one side of the postcards is a good way to reduce the brochure printing cost. Actually, color printing on both sides is hardly practical in the first place. Just make sure to specify this to the postcard printer. Additionally, color printing is not the only thing you can adjust to a side. You can also do this with the coating. The back of the postcard doesn't need that shiny glossy effect as it is reserved for writing messages.

Order in bulk

Getting your postcards in bulk or wholesale package allows you to order at a lower price compared to buying them in a per piece basis. See if you have a need for lots of color postcards so that you can print as many as you can in order to avail of bulk pricing.

Do not rush the printer

Postcard printing can get cheaper if you are not in a hurry to get your cards printed. If you have a target date for sending out the postcards, then you better order from the printer well ahead of schedule. Overnight printing or even just three day printing can cost you a lot. Choosing to comply by the full duration of printing is a better option. This is usually around 5 days so plan your project accordingly to maximize your budget.

Opt for a standard template than a customized one

While it can add a nice touch to your postcards, customization can also increase your printing expenses. With custom postcards, there are some adjustments that a postcard printer might need to do so it would require extra costs. If you are really decided on looking for a cheap postcard printing option, then customization may not be for you.

In printing materials for your marketing purposes, you can always find some ways to reduce your expenses. Just make sure that in the process, you are not compromising the quality of your printed materials. Remember to be extra careful in taking the steps to save your budget, otherwise you might end up with substandard products in your hands.

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