Press Release Back Links And Seo

Link building is a big part of all Search Engine Optimization (SEO) campaigns

. There are many ways to build links. Do it right and you get rewarded with higher search rankings. Do it wrong and your sites get penalized and you lose your rankings.

So what is the right (and wrong) way of link building? The right way to build links is to associate your sites with well established sites. Your links should be built up steadily over a period of time so that everything looks natural. If your new site suddenly acquires thousands of links overnight, that may raise a red flag with the search engines.

Obviously, the quality of the back links you acquire matters. Ideally, you should only get links from authority websites. There are literally thousands of low quality sites out there on the Internet. Someone might promise you thousands of links for a fee. These are the deals that you want to avoid.

As for quantity, more is usually better, assuming that all your back links are coming from authority websites. So how do you get established sites to link back to you?

The quickest way to achieve this is to use press releases. Press releases are really news stories that you send out. There are distribution services that will send your PR to hundreds of distribution points for an affordable fee. There are, of course, free press releases. The downside of free PRs is that you don't usually get to add your links to the releases. Also, the distribution may be limited to just a few sites.

With a paid submission, you will get your release published on hundreds of media sites. If your story is interesting enough, it may go viral. People share stories all the time on the Internet. Once you get your headline in front of millions of eyeballs, there is a good chance that the story may spread like wild fire.

First, the exposure starts from search engines like Google News. Then your release will appear in popular News Wire sites such as EIN news. These sites have thousands of subscribers, and you are putting your Company name and website in front of them.

The news story may be republished again and again in many different sites. That will lead to more back links for your own sites. With more quality links, your search engine rankings will surely improve.

The best part about issuing a press release is that you don't have to wait for search rankings to pick up so that you can acquire new customers. With a press release, you get INSTANT exposure. The moment your release goes out, it will start to receive views. Readers who are interested in what you have to offer can either contact you directly from the release, or click on the URL to visit your website.

by: Gen Wright

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