Pretty faces, Geisha sensual, funny animals: the world is the look created by Simone Legno

Pretty faces, Geisha sensual, funny animals: the world is the look created by Simone Legno

Simone Legno, Roman born in 1977, launched the brand Tokidoki conquering Italy, Japan and America

Streetwear, casual, elegant, pop, punk, kawaii. In a word Tokidoki. Because the style created by Simone Legno can not be labeled simply as trendy or fashion: his is a reinterpretation of Japanese fantasy worlds that leave the imagination free rein. For instance, Simone Legno is the father of the little creatures kawaii, cute facets of Japanese cartoons, with large eyes and languid, which invaded the fashion from the clothes, accessories, to jewelry and sporting goods. Is the Tokidoki craze: If Fornarina and Hello Kitty contenders vying for the label, Paris Hilton launches Japanisme style on his twitter while the Black Eyed Peas make it a must to wear during concerts and Karl Lagerfeld (yes the King Karl Lagerfeld) was proud to made a special Tokidoki collection.

A lifestyle that whets the curiosity of children and adults, in fact. Just go to the store Tokidoki Milan to feel catapulted into the streets of Shibuya, the coolest district in Tokyo, and feel invaded by kawaii prints, sensual and funny animals geisha in Japan.

"Tokikodi is a philosophy of life," said Simone Legno "The term means sometimes and I chose because sometimes dreams come true. Everyone expects that moment that can change their destiny. To me it has happened in Japan. " .

It was normal for brandsdistribution.com the designer fashion wholesaler specialized in new fashion brands to buy and distribute Tokidoki worldwide.

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