Primary task of the current kitchen and bath industry, stimulating domestic demand and strengthen th

Primary task of the current kitchen and bath industry

, stimulating domestic demand and strengthen th

Market: China Kitchen & Bath industry has tremendous market opportunity for up to two years after the cabinet only 50000000000 Rapid development of the industry in recent years, Chinese kitchen, is the world's largest kitchen and bath products of countries, only the bathroom accessories accounted for almost 35% of the world total, exports to Europe, USA, Japan, Korea, Middle East products annual increase rate of 50%. Currently involved in the production industry kitchen real estate market downturn Pin Sale form is not optimistic on this, are installed with Association Secretary-General Gao Yan Kitchen Committee believes that the rigidity of the consumer market demand has not changed, the market is still great potential. His cabinet industry, for example, China has 340 million households, of which 100 million urban residents. Of the approximately 100 million urban households, the whole cabinet has a rate of 7%, while the medium-developed countries abroad, accounting for the overall kitchen cabinet According to 70% market share. In addition, in China's 23 most populous cities in the lower market share. 2010 China's overall market space cabinet 500 billion yuan, if coupled with a large number of electrical equipment, kitchen market space in 2015 will reach 1,000 billion yuan. Issues: Kitchen & Bath industry chain has not opened up Huge market potential yet to be excavated, but the kitchen industry itself there are still many problems. Gao Yan said that the current kitchen and bath industry's most prominent problem is that the kitchen is not fully opened up the industry chain, construction and furniture industry, and the kitchen appliance industry and other manufacturing, real estate development industry is still not unified and coordinated ideal. Which kitchen electrical energy conservation, integration, standardization, localization and branding and distribution channels is key cabinet enterprises need to solve problems. Kitchen construction by the functional model into a comfortable supporting arts-based development stage, kitchen equipment, from simple structures into the cabinet unit specialized production. Sanitary industry was ushered in a growing number of international competitors, the lack of domestic brands is the soft underbelly of sanitary industry. Focus on design to improve business decisions, technological innovation, Cooperation Awareness and quality of service is the premier face sanitary work. From the consumer spending trends, the future of the market not only requires a cleaning bath, bathroom set of health functions will be required to enjoy the features, technology, and entertainment functions into one, species diversity appears sanitary industry trends. Way: Relying on brand strategy expand the market space shuffle Involved in domestic large and small kitchen product brands fewer than 400, but the annual sales of more than 10 million units in less than 20, sold 300 million units in less than 10. Hundred Chinese kitchen in 2007 evaluation of statistical data also show that the average sales of hundred companies in the kitchen and 102 million, of which sales of degree 0? 50 million yuan 10, 50 million yuan -1 billion 7, one hundred million yuan to 400 million yuan of 36, 400 million yuan more than 6, respectively, 10%, 48%, 36% and 6%. Thus, the large Chinese kitchen and bathroom industry, effective, brand is not strong in the kitchen and the majority of enterprises. Some SMEs will have the strength of bad economic crisis is likely to shuffle out. This, Gao Yan believes that trade between the reshuffle is a normal phenomenon, the low end of low productivity firms are weeded out after the market environment will be clean, level of the whole industry will be enhanced. Kitchen industry in China how to deal with the current economic situation, are installed with kitchen Committee Tianwan Liang, president of the Society that, now, kitchen and bathroom business in addition to continue to adhere to "go out" strategy, more importantly, stimulating domestic demand, strengthen the brand strategy, efforts to "crisis" in the enterprise but can become bigger and stronger.

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