Principles Of Web Site Optimization

Huge website optimizing and search engine companies impose exorbitant prices on their

clients and make the client believe that they are providing complicated and high technological related services to them. However, because the end users are naive about the nature of work they are doing, these agencies tend to get away with their immoral actions.

Since I had fallen for such an agency one year back, I would like to share my experience as well as make people aware about their practices. I had started my first affiliate program on the internet and thought that I should have a website. Being unknown to the technicalities of website developing and optimization program, I started looking for a company with a reasonable website package. Going through the internet, I found a company, which seemed very professional and had many businesses associated with them. So I paid them $2500 to get the work started. Weeks and months passed with no sign on my new website.

At that time, I realized the foolishness I had done. So I started looking for tools to start web designing on my own. I found an American company, offering website building and optimizing tools only for a package of $200. This money was fully justified after I got my work completed. They had highlighted the myths related to website optimization and how to get the work done efficiently. A known principle mentioned was 'Content is King'. This meant that the text on your webpage makes all the difference to your webpage's ranking.

A critical succeeding factor is researching for 'keywords'. You can't just launch a website and have a throng of people visiting it. What you should go for is to find beneficial keywords that have a good search volume on the engine and simultaneously do not appear commonly on other internet pages. If such a keyword fulfils your criteria and justifies your topic, there is a higher chance of finding a greater ranking on the internet.

Every webpage that you make should be focusing the keywords that you select. These keywords and their variations should also appear in the text of your webpage. This will maintain the focus of your content - something that search engines prefer.

However, do not ever forget that a higher ranking is not the end of story in itself. Rather, your content should be original with a natural flow to it so that the viewers benefit from it.

Being an internet marketer, I find a lot of professional looking websites which are optimized according to their basic keywords. It's just analogous to the phrase 'Beauty without Brains' because these pretty looking websites are not good if they don't hold any substantial content.

So if you want to make your internet business a success, start with the basics as they can make you go a long way. Therefore, research your field and make your website as amazing as you can. And include such content in your website that optimizes it.

by: James Copper

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