Web design refers to an artistic profession. Here, the person involved in the designing of the web needs to be highly proficient with his work. Web design is fun and at the same time needs a lot of hard work. A professional who has gained quite a bit of experience with the web design will be able to tell us that at times the personal liking and disliking of the person engaged in designing should be ignored. The essential part of web design is to convey the content of the website to the visitors in a manner that can hook them to the site and can compel them to return to the sites very frequently.
The design should be such that visitors to the website will recommend the site to others. This also implies that the site needs to be useful. Only attractiveness will not serve the purpose of drawing more and more visitors to the website. The web design including the writing as well as the compliant pictures should be informative and should be appealing. Usually the professional involved with web design creates a site that gets acceptance of the people who visit the website. However, it is essential to keep on updating the site on a regular basis. Otherwise, the information will not be of relevance to the present scenario and people will automatically lose interest and will therefore resort to other websites that contain updated information.
The web design definitely has something to do with marketing of the project to be published through the web. The individual trying to convey the message to the audience through the website has a tough time in making it attractive to a huge mass of people. The reason for this is the varying psychology of the audience. The thought process of one individual is a lot different from the perception of some other person. Something that is liked by one individual may not be appreciated by another individual. Thus for web design the professional needs to keep several factors in mind. Among these factors principles of marketing, psychology of the audience, optimization of the site with the server, etc. play a major role in the success of the web design process and hence the website in future.
As mentioned earlier, the website needs to be designed with the most advanced technology such that it can be viewed by the use of any of the search engines. Unless the website is viewed by a large number of people, it will not serve its purpose to the fullest and thus it is mandatory that the website should be observable through any search engine. Now with time, the taste as well as preference of the viewers keeps changing and therefore the web design needs to be continuously customized to meet the goals of the website. The web design needs to be user friendly so that viewers of the website do not complain of technical hassles. The design of the web should be modified as newer technology is evolved over time.