Printing Techniques for Cost-Effective Door Hanger Advertising

Printing Techniques for Cost-Effective Door Hanger Advertising

Door hanger advertising is among the most effective means of communicating a marketing message to potential customers. These prints are affordable and designed to be delivered right to the door of your target audience. Don't waste this opportunity by creating less impressive prints. From the design to the print's finishes, you need to make sure that you've got prints that would catch people's attention and prompt them to read what you have to say. Here are few tips to help you create cost-effective door hanger prints:

Tips for Cost-Effective Door Hanger Marketing

* Design your prints to catch people's attention. The print should be able to grab people's attention at first glance. Be creative and include interesting photos, beautiful and colorful graphics, as well as persuasive content. You can also invest in die cut prints. There are pre-formatted die cut door hanger templates available for free downloading online.

* Don't waste the back portion. You only have a small space to fill with your door hanger prints. That being said, you should take advantage of the back portion of your prints. On this part, you can elaborate on the message of your print or include maps or direction on how to find your office or store.

* Use the right stock. The kind of paper you use in your door hanger printing will affect the quality of the print result. Use think paper stock and have them finished with UV-resistant coatings. These will help the print withstand weather longer than when you use thin and plain paper stocks.

* Have it scored or perforated. One of the most effective ways to catch people's attention is a great offer. Include irresistible offers in your printed door hangers such as 10% or 20% discount or free gift items. Add scored or perforated part for the coupon that they should bring back to claim the discount or gift. This will be a good way to measure the response rate of your marketing campaign.

* Ask for proof. To make sure that you will not waste a single penny for misaligned prints or cut-up designs, ask for proofs. You'd be able to check whether the door hanger designs that you have submitted for printing are properly aligned, followed correct bleed setup and whether no part of the design will be cut. This will also help you avoid the trouble of printing door hangers with typos and grammatical errors.

* Print in bulk. Save up some money on your printing with wholesale or bulk printing. Printing companies usually offer automatic discounts when you order printed materials in bulk. Aside from that, you'd save more from paying on reprints in case you need additional copies to distribute.

Printing door hangers should be easy and affordable if you know the things to do and how to do them right. The tips above should give you ideas on how to proceed with your next marketing campaign.

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