Printing and Publishing: Distributing Reprint Articles for the Best Results

There are many writers who are utilizing article distribution services to get articles published in ezines and newsletters and on websites

. These articles always have a link back to the website of the writer in the article's Resource Box --- the About the Author information which typically follows an article. This has always been one of the best methods a webmaster could use to generate web traffic to his or her site.

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THE ECONOMIC VALUE OF DISTRIBUTING ARTICLES

When comparing the cost of preparing an article and distributing it to publishers and webmasters, your overall articles costs are still really small... Especially when you compare that cost against the cost of buying advertising in the same ezines, newsletters and websites that will publish your article. On top of that, when a website publishes an article that you wrote, the article will usually remain on the website for years to come. But, when you buy an ad for your business at a website, you need to pay that advertising rate every single month for as long as your want your ad to remain on that website.



When you want to measure the effectiveness of an article, you should measure the cost of advertising in the ezines and newsletters where you were published, plus the cost of advertising on the websites where your article was reprinted.

If you invest the time and effort to calculate the value of the advertising earned from a reprint article versus the cost of creating and distributing that article, you will quickly realize why so many people recommend this promotional technique.

TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES

When we first got into writing articles for promotional purposes, we were entirely focused on getting our articles published in ezines and newsletters. The all-important link back to your site can reach thousands of publishers, and through the publishers, you can quite possibly reach millions of readers. And these are not just ordinary readers either; they are members of YOUR target audience

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The ezines and newsletters that will publish your articles have already told their readers that they will be providing information on the topics that you have written about. And, the readers have all taken a pro-active step to add their email address to the mailing list of the ezine that is publishing your work.



While most ezines have a subscriber base in the range of ten to twenty thousand, there are still some really large ezines with subscribers in the hundreds of thousands out there that will be happy to share your materials with their readers.



Printing and Publishing: Distributing Reprint Articles for the Best Results

By: Martin Richardson

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