Proactive Public Relations - 3 Tips to Reach Your Audience Directly

Proactive Public Relations - 3 Tips to Reach Your Audience Directly

It has never been easier to interact with your audience directly. There are so many tools available that can be useful for business owners - you just have to be proactive with your public relations. You cannot rely on customers finding you and you can no longer rely on Yellow Pages and the local newspaper.

The purpose of this article is to share with you three ways that you can utilise the internet to reach out to your target audiences and speak with them directly. No longer will you have to worry about a journalist changing your press release or an advertisement being lost amongst the thousands of other ads that your prospective customer will see every single day.

Here are three things that you need to do.

Start a blog- The first step towards proactive public relations is starting a blog. Every business owner needs a blog. There is no more surefire way to build a community and have your audience see your message directly. A regularly updated blog keeps your business name in front of your prospective clients and can position you as an expert in your field who is happy to share useful, interesting and relevant information.

Set up a Facebook Page and Twitter account- Social media and web 2.0 tools are changing the face of public relations. A recent statistic showed that there were 500 million registered Facebook accounts. This is a lot of people. Twitter is a new tools that web savvy users are latching on to. Chances are that a large proportion of your existing customers have profiles on these services. You should set up your own Facebook fan page or Twitter account to let your customers keep in touch with you and what is happening in your business.

Submit press releases to online directories- These social media tools have no meant the death of the press release but the way a press release is used has changed with evolving media technologies. There are a plethora of online PR directories where you can submit your press release. If your release is optimized it can appear high in the search engine results meaning your customers and potential clients can read your press release directory when searching about information on your company in Google.

The internet has changed everything. Now, more than ever, a proactive public relations campaign is important. If you are not going to be proactive you may as well

Now Pay Close Attention --

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