Product Creation : Choosing The Right Name
If you want to start your internet business, then
, one of the best ways I know to do it is to create your own info product, such as an ebook.
It is as simple as writing a comprehensive resource on a topic that you know about, or paying someone to do this for you. People always need quality information and are always willing to pay for it. The quality of the product itself can only get you so far though, as the name you give to it is vitally important too.
Come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name. Choose the wrong name, and you are sure to see a decrease is sales.
Just look at the example set by the biggest consumer companies in the world (Nike, Coca-Cola, McDonalds, etc.) is you are still not convinced. They have whole teams dedicated to the task of coming up with names for their new products.
Imagine, when I was a kid, I thought that Kleenex was the actual name, and not a brand. It's the same for Colgate. I thought that the real toothpaste name was Colgate.
It was only in my teens that I realized that Colgate was a brand, and not the actual toothpaste name, and by that time I had so gotten used to it that I still call toothpaste Colgate and still buy it over other brands.
I am not alone in this, hundreds of thousands of people believe the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life
Choosing a name that conveys a message about your product is something else that you want to aim for. You can be a little clever about it, and it does not necessarily have to be proper in English when read, so long as it says something meaningful about the product.
Using Kleenex as an example again, it is no coincidence that the first part of the name sounds like "clean". Subconsciously, when you need tissues, you want to feel clean again, and the word Kleenex is associated with you being able to do that. This has no doubt contributed towards their success.
Another important secret: it is a proven fact that people like names with two letters that are the same. I told you about Coca-Cola before; the two parts of the name start with a C. It's powerful.
So, lets clarify the two main points that you should keep in mind when naming your product...
1) Add a meaning or benefit to your info product name
2) Choose two words which start with the same letter
Whatever info product you plan on creating, these tips will be equally effective. Make sure that you take your time and that you first run your name ideas past friends and family before deciding on the final one. Never rush the name choosing process as your success really does depend on it!
by: Mark Walters
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