Product Management Marketing Mba

When you grab a product off the shelf at the store

, you probably do not remember or particularly care what led you to pick that particular brand of that particular product. But there is someone that cares a whole team of people, in fact and one of those people is probably a product manager. The product manager is the person at a company that takes a product through every step between idea and distribution. The product manager starts out with a concept, creates a plan, forecasts the success, and guides the product through the entire product lifecycle. Product managers also are the driving force behind new product development, and are therefore, a critical component to any companys success.

But until recently, there were no graduate degrees with a product management subspecialty available to the ideal individuals to become product managers marketing specialists. This has changed, and a small group of schools are beginning to see the light. Today several business schools offer Marketing MBA degree programs that focus exclusively on brand and product management. So what does that entail?

Managing a product through its entire lifecycle is much like managing a small business. To become an expert in product management, you will need to incorporate many of the elements of a variety of MBA degrees: entrepreneurship to learn about advocating and funding your product; general management to learn about coordinating your team; and particularly marketing. The MBA degree in Marketing provides the core skills you will need in product management. The first year of the MBA degree normally covers core MBA areas, such as economy, strategy, and leadership skills. Then you begin the in-depth study of your specific field. Some of the areas you may cover as part of the Marketing MBA include development of consumer audiences, consumer behavior, market research, the analysis of demand, strategic planning, marketing campaigns, consumer relations, advertising, studying the market, cost volume and profits, and a range of other areas involved in marketing. A Marketing MBA that also incorporates specific aspects of product management will be even more beneficial.

So, if you are interested in becoming a project manager, the best place to start is with the MBA degree in Marketing, with a subspecialty in Product Management. If this seems like the right career path for you, you can begin today. Take your GMAT test, pull your MBA application together, and in a short period of time, when you are at the store picking up a little something, you might just take a moment to think of the hard work that so many people put into make that product possible. Get started today!

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