Product technology performance and advantages

Product technology performance and advantages

Nike is key to the success of Nike brand to set up and maintain, was established after the brand's unique core values and mission, continues to demonstrate its core brand, convey the accurate market positioning of the brand.From the date of birth, Nike's core values and beliefs remain unchanged, and formed its own brand image characteristics for a long time. Nike products are sold all over the world in the process, Nike company under different cultural backgrounds, target markets, consumer characteristics, forming different styles of advertising, but all advertising creative strategy to develop always around their brand--human movement challenge the core values of sportsmanship.

Must beauty of a black and white double-"ride", a face character of elegance and luxury, belonging to the womens nike air max 2009 basketball shoes, belongs to you. Rebuke the King shuaiyin Stadium in hand, becomes the top of extraordinary boots armed Biped, open up your peak dynasty.

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As a promotional advertisement of Nike air sole, Nike is not using propaganda in the ad product technology performance and advantages of the usual modus operandi, instead of using a new idea: by a representative symbol and hippies of the famous four shell insect bands playing famous songs of the revolution, in rebel figure in new rhythms, melodies, a group of Americans who wear Nike products is to be absorbed with fitness exercises SB This ad appears accurately cater to just exercise of winds of change and new trend of the times, give a refreshing feeling. This strong promotion, Nike's market share reached 33% and in the "iron triangle", a 1981 year Nike's market share reached 50%, ahead of the adidas. This ad is so successful, and make it a part of Nike's corporate culture.

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Nike ad political reform is a great success, first of all, reflected in the company's rapid growth in market share: over Reebok companies became United States sport shoes market the new Overlord. Nike long term competitor Reebok, have to emphasize communication style not just product features like a Nike and Reebok Chiat Day company instead as an advertising agent, which had in the mid 80 when a Nike's agents, to revive the old treasures. However Nike products style and gain an unshakable position advantage is in the minds of consumers.

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