Professional And Ugv Market Size 2005 - 2008: Views, Category And Brand Share Analysis
Professional and UGV views are forecast to grow by a blended 43.4% in 2008
, following a 57.6% increase in 2007. UGV is currently forecast at a 72.7 billion 4-year tally, while its professional content counterpart is running along on a 119.9 billion cumulative views course.
Top line report findings include:
* Entertainment captured a combined 17.1 billion views, for a 33.1 share, with professional sites owning a 52.4% launch share, and UGV hosting networks the remaining 47.6%.
* Music video (including artist info, mash-ups, spoofs, tour videos etc. on UGV networks) captured 12.5 billion combined views, 55.6% owned by professionally managed sites and brands compared to 44.4% for UGV.
* News is almost completely dominated by professionally managed sites, with a 93.8% share.
* The Sports category remains the domain of professional forma partner websites, with an 80.7% share compared to a 19.3% share for UGV networks. Sports on UGV networks typically include extreme event content, spectacular wipe-outs, whacky people-related behavior.
* Partner Channels on YouTube accounted for a 10.6% share of total video views in 2006 - 2007 on the site, and forecast at 15.4% in 2008
* Comedians/Directors captured 8.9% of total viewing share on YouTube in 2006 - 2007 and forecast to reach 11.1% in 2008.
* Combined, Partner Channels, Comedians and Directors made up 19.5% of total views on YouTube in 2006 - 2007, and forecast to generate 26.5% in 2008.
* The report contains a rigorous comparative category analysis between professional and UGV viewing segments revealing areas of relative market parity, strength and weakness.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 1
Professional and UGV Combined Views Forecast to Reach a Four-Year (2005-2008) Total of 192.6 Billion 1
Professional and UGV Site Generated Video View Comparison and Market Totals: 2005 - 2008 2
Professional and UGV Total Videos Viewed Comparison by Year: 2005 - 2008 3
Professional and UGV Combined Content Category Viewing Share: 2005 - 2007 4
Youtube Comedian and Director Channel Growth: 2006-2007 4
SECTION ONE 5
Professional and UGV Combined Views Forecast to Reach a Four-Year (2005-2008) Total of 192.6 Billion 5
Online Video Views: 2005 - 2008 6
Professional and UGV Site Generated Video View Comparison and Market Totals: 2005 - 2008 6
Online Video View Share: 2005 - 2008 7
Professional and UGV Total Videos Viewed Comparison by Year: 2005 - 2008 7
Professional and UGV View Share by Year: 2005 - 2008 8
Professional and UGV View Growth Comparison: 2005 - 2008 8
UGV Market Size: 2007 9
UGV Market Growth: 2005 - 2008 10
UGV Market Size and Growth: 2005 - 2008 11
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000-2011 12
Total Video Views Delivered: Professional Content 1998 - 2011 13
Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011 13
UGV Database 2007 14
Total Video Views by Month: 2007 (Professional Content) 33
Professional Video View Database: 2007 33
Professional Content Video Views by Site and Brand: Monthly Listing 2007 33
SECTION TWO 104
Entertainment and Music are Cornerstone Categories in Both Professional and UGV Segments Online 104
Content Category Analysis Reveals Similar Preference Patterns Across Both Professional and UGV Distribution Segments 104
Professional and UGV Content Category Comparisons 2005 - 2007 105
Professional and UGV Views: 2007 (Professional) - 2005 - 2007 (Selected UGV) 106
Professional and UGV Combined Content Category Viewing Share: 2005 - 2007 107
UGV View Analysis by Category: 2005 - 2007 107
Professional and UGV Viewing Share Comparison by Category 108
Professional and UGV Viewing Share Comparison by Content Category: 2005-2007 109
Professional and UGV Viewing Share Comparison by Content Category: 2005-2007 110
Professional Content Video Views: 2007 by Category 111
Online Video Viewing Share: 2007 by Category 111
Online Video Category Share Shifts: Pro Content 2003 - 2007 112
UGV Market Share Analytics: by Content Category 2005 - 2007 112
UGV Category Views and Share by Site: 2005 - 2007 113
Summary Analysis: UGV Category Share 2005 - 2007 114
UGV Market Category Share: Cumulative View Analysis 2005 - 2007 114
UGV Category Share Summary by Site: 2005 - 2007 View Analysis 115
UGV Category Share by Site: 2005 - 2007 116
UGV Category Analysis by Site and Brand: 2005 - 2007 118
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