Professional Beauty

Professional Beauty

Professional Beauty

Speaking out against at the disgraceful and unprofessional article written and published in the Professional Beauty website under the banner of their extortionately priced awards programme, Arun Joseph stated that everything about the CEA Awards that is written by Professional Beauty are lies, more lies and nothing but lies.

Firstly he said, all awards whether it is the Hugo Awards or the Brit Awards have come under degrees of criticism some of it bordering on the insane. This may indicate that there is something of a "cabal" that has taken up an anti-CEA position, though the reason for doing so is quite obvious to promote their own awards.

Furthermore he said names like Beverley Wherry, Dianne Hanson are names that Professional Beauty wrote about when they were scathingly unprofessional in their reporting of two cases from the 2007 CEA Awards. "We refunded anyone who was unhappy about our service at that time despite providing them with the service and materials". We did so even without any Trading Standards involvement that only points to the excellent customer service record and Best Practice of CEA. "But think about it, why is a 2007 story (if there were grounds to be drummed up, which of course is highly dubious) repeated year after year and even in 2010?"

"The promise of DVDs and Awards Ceremonies and 3000 customers are pure fiction and lies created by Professional Beauty to sell their awards", said Arun Joseph, "this was never a part of anything that CEA has said or promised", he concluded.

A vast majority of magazines charge for awards. Very often their awards go to their loyal and regular advertisers. EMAP has a number of magazines and vast number of awards. The average participation cost of these of awards range from 1450 to 1750 per table that is 20 times of what it costs to participate in Customer Excellence Awards.

Most businesses say the CEA awards nomination, the services provided and the publicity materials given to them at 2 x 59 have generated 30 to 40 times as much business, if not more. Whereas many participants of magazine promoted awards say that their effect on business wear out even before the effects of the cheap champagne wear out and if anything it is an annual expense that one should strictly avoid.

CEA Customer Excellence Awards are now part of the highly effective employee diagnostics and rating programme HAS.

The present format of CEA awards are awarded on the basis of a minimum of 200 customer votes favouring a winning business. It has 10 times as many real judges selecting a winner in comparison with other awards. Hence it is ten times more authentic than other awards.

CEA Customer Excellence Awards is only award which addresses the malaise that is common with most UK businesses; disengaged staff. By fixing staff disengagement most businesses are able to recover some 70% of lost income by aligning their business to sync with customer expectations. Thus CEA awards brings greater prosperity, better employee behaviour and a culture of growth to most businesses.

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