Professor Cheng Sun: Japanese Chain Store Operator Based Out Of Millionaires

Professor Cheng Sun: Japanese Chain Store Operator Based Out Of Millionaires

Zhiyuan, Shandong Jiaozhou have to wash the chain supermarkets, many shops and industry peers, this shop has some disdain, because this shop is too general too common, common understanding of the production so dismissive of the industry . It is this people do not looked down on the achievements of the shop the shop owner 10 million fortune. 2002 road walk monopoly franchise, the number of years of development to reach more than 70 shops million turnover each year, ATA has become the largest number of Shandong's largest store Cosmetic Chain, has become the leading shops in the region important. Most noteworthy is the leader of Mr. Sun Zhiyuan's eye is almost blind, when you eat a bowl containing the food already see the food on the table, walk or must be hand Chanfu can not action. Mr. Sun Zhiyuan is success under these conditions the dream of his multi-millionaires, but also achievements in his own specialty cosmetics chain of the Kingdom. Now many favorable conditions than his peers do not have such a success, this is "a pattern of ideas determine the outcome," because many peers are content with the idea, just have a car to feel like a big boss, phone not Solutions not seen complacent and conceited up business, in fact, is very far short of even the boss of disability are not as yet arrogance it? Zhiyuan supermarket is a step by step how to become a major chain for? The first count

success: vision problems because of their limitations and I thought by many to open shop, so you can go out less and less contact with the outside world, so in 1997, when the Sun Zhiyuan in Jiaozhou county is not a busy street opened a small square of about 20 shops to maintain their livelihood, due to more remote location shop turnover is very low, although in the case of frustration with poor eyesight, he set foot in the wholesale business, was on a motorized tricycle to the town delivery, the beginning is very difficult to carry out business customers will not receive his brand, Sun Zhiyuan first time home and customer communication, regardless of the number of customer orders, no matter how much is bad weather, rain or shine of the customer is always on time delivery of goods , over time customers believe Sun Zhiyuan sincere, the business of getting better. Because customers feel his eyes out every day also ran well, very easy so I have to take care of his business. The second count

success: While the Sun boss does not see eye prudence, although the mobility shop does "go" quickly, size up the situation to go for their own road of development to the rural market, we do not optimistic about achieving lofty ideals to create your own with the Board, the cosmetics store chain is the rapid development of new ideas, 2002, 2001, when some do more good shops began to open branches in the surrounding peer influence and encouragement of manufacturers , Zhiyuan supermarket opened its first store business was good, then quickly opened a second shop, and a third supermarket in the fourth Zhiyuan six new stores opened within a year, in the circumstances is very alarming rate of expansion , and shop the market gets more serious shortage of funds, staff can not keep up with poor management, store development by many of the resistance, since their ability to store enough not to keep up with the pace of development on the choice of loose management mode franchising model You pay shop I was responsible for training sales staff to help supply the complex things simple things to do, every thought of such a simple model of development achievements of Shandong, "the first chain store." The third operator

success: the low level of education as their eyesight can not read to learn, by the vision of mobility, they do not have professional experience in strength only by the industry, considering not to the more competitive cities development, and only little competition to the then township and rural development, development of walking routes in rural areas surrounding the cities. Can not rely on the strength of the chain size of their bigger and stronger, then select the join model to manage the work of the shops to franchisees, and that they make a "provider" role, and take the road to franchise stores must earn money, while their profit margins should have, which means you can not select the terminal edge brand, because the end-edge supplier of discount brand to go join a higher mode is not suitable for doing miscellaneous (select relatively low supply of new discount brand) does not sham is a franchise development strategy, so join the chain of wholesalers to choose hybrid or brand does not guarantee profits, in fact, most of the Shandong market basically followed the chain of franchisees do not sham complex ideas, doing back-name manufacturers Although the initial results of a small section stress is not high, but profits are guaranteed, Zhiyuan supermarket is the step by step through this line of thought developed.

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