Profile Of An Online Marketing Expert
An online marketing expert is not your usual slick
, nattily-dressed real-life salesman who can actually talk and motivate an Eskimo to buy a freezer. He is rather a regular guy with an uncanny understanding of the ways of the web.
The difference ends there because both are successful and both know their businesses well enough to make money off it.
The online marketing expert is sensitive enough for the subtle changes and variations in the online market. The real salesman also knows the latest trends in his line more than any man in and out of his business.
First qualification
Salesmen are usually fired with the motivation of "burning interest". For our online marketing expert, the interest is centered on "internet marketing" and all its related topics.
Their love of their work interests is all-encompassing and all-consuming. They don't stop until they get what they desire. At this stage, both want more knowledge and information to feed their curiosity.
Information
For the prospective online marketing expert, information is the only passport to a successful life as an online entrepreneur. From hereon, he devours all literature and on-site data all about his business.
For network marketing, for instance, he will wade through the basics and the intricacies of autoresponders, the various ad management software packages, contact management systems, pushing traffic, and other automated follow-up systems.
He may not be a hands-on web designer, but he has his ideas of clean, no-nonsense and sleek web sites depending on the products the company is carrying or planning to carry.
Expertise
Aside from finding and acquiring the best products for his site, our expert dives right into the intricacies of online marketing. Because he knows what is best, he does the honing of his expertise on a one-on-one basis.He studies and tests the limits and scopes of such marketing areas as affiliate marketing, product creation, blogging, SEO, branding, copywriting, push and pull marketing styles, and many others.
Web hosting
Our online marketing expert always opts for paid web hosting. This ensures a very professional handling of the site.
He would never be fooled with cheap (or worse, free) hosting that is all over the online world. The reason? He is rightly preparing for the oncoming huge amount of traffic which these cheap hosting service companies cannot handle.
Keeping the customer
He knows that successful marketing is having the ability to "collect" and keep all his customers. Collecting these people who are interested in what he has to sell or teach means getting an autoresponder. (The popular one right now is Aweber.)
The idea is to get an autoresponder, any brand. This is in preparation to getting a huge number of mail from people with huge amounts of questions, too.
An autoresponder can make an excellent rapport with these customers. He knows he can have them for life.
The site
After all is done and mastered, our online marketing expert will then move in to construct the most professional-looking site there is on the net. It is solid, with very minimal decor, and pleasant enough colors and shapes. Our expert knows the more distractions and decorations there are, the less the site can sell.
Profile Of An Online Marketing Expert
By: Daegan Smith
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