Profit From Your Rss Feed

An RSS feed, also known as a "news feed", is a syndicated news feed in an XML format that you can subscribe to

. A news feed reader, also known as a "news aggregator", is software that lets you subscribe to RSS feeds. Organizations will trust their employees enough to let them subscribe to RSS feeds.

The problem with most RSS marketing plans is that the marketer doesn't really go beyond providing a simple RSS feed for all of his online news or his blog. But since you've been reading this column for a while now you know for a fact that RSS offers so much more.

On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they'll benefit, and then provide links to some RSS readers and again links to your RSS feeds.

RSS is a way to syndicate website content. According to Wikipedia, "RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs.

If you're a website owner, then chances are you want to keep your website's content fresh. By updating the content on a regular basis, the search engine spiders will take notice-they'll visit your website more often and index the new content and new web pages-which can ultimately bring more visitors to your website.

Have you considered creating an RSS feed for your website? If you are in the business of promoting and selling many products and services, having an RSS feed attached to your website may be beneficial in attracting new visitors to your website.

Syndicated content in this context will differ from standard website content in that it needs to entice readers to click through to your website and buy your books or take advantage of your services. If you give too little, readers may not be interested enough to visit your site.

An RSS feed is a file hosted on your server, identified by either a .rss or .xml suffix rather than the .html extension. Most updates to browsers will allow visitors to see the feed as it is supposed to look should a link to your feed be clicked.

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do.

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

by: Helwert Steven

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