Progress Your Web Marketing

Progress Your Web Marketing

Progress Your Web Marketing

Goals, in Google Analytics, are familiar with track conversions. A goal is simply a page URL that a visitor reaches once they complete an action like satisfying out a contact form or finishing a purchase.

For this article, I will use the easy example of setting up a goal for tracking conversions of a form where users offer their name and email to get a free eBook.

When a user visits our site and fills out the form they are offered with a thank you page. This page is our goal. Analytics offers three types of goals: URL Destination, Time on Site and Pages/Visit. For our example we will want to specify URL Destination as the type.

We will also require identifying the Match Type. Normally, Head Match will be sufficient. Right now, our goal URL does not have any inquiry parameters; if we did choose to insert parameters in the future, Head Match would still go on to match our URL. For more complex URLs you can indicate a regular look but that is out of range for this article.

You can optionally indicate a goal value as well as whether or not the URL entered should be coordinated with case-sensitivity. Specifying a goal value can be useful for calculating ROI and other metrics.

On one occasion your goal is formed you can test it (if the page has been visited). Google recommends searching your Top Content report found within the 'Content' section for the URL you entered for the goal. If a match is found then the goal URL you entered is correct.

On the Dashboard, you will now become aware of a new Goals section. So, once goal data starts to gather with anticipation a lot! use the reports under the Goals section to analyze your stats.

Not only is it fun to see the goals you have setup being reached, it is a great way to make sure your web promotion efforts to drive traffic to your site are worth the investment.

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