Promote Your Music on Facebook
Promote Your Music on Facebook
Promote Your Music on Facebook
MySpace has been the heart and soul of most indie music marketing campaigns during the past 5 years or so. Some bands have even "made it " just about exclusively as a result of MySpace marketing. The truth however is that for the main part, at least in my opinion, bands and musicians have been using MySpace the wrong way all this time.
Rather then simply adding thousands of friends in the hope that they'll listen to your tunes and be so inspired that they spontaneously run out and buy your album, it is far more beneficial to view MySpace as a way to make 1st contact with a potential fan, the goal being to send them to your capture page so that you might ultimately make them sign up for your list, as email marketing is a far superior method of generating album sales then comments and messages that actually don't amount to much more than Spam.
The fast answer to the question is that yes, I do think promoting your band on MySpace is still important but I suspect an adjustment of the perspective is important to truly make it worth your time. Because in the final analysis, any traffic generating strategy is applicable, be it MySpace, Facebook, Twitter, or even just good old fashion live shows, so long as you are making that traffic count by capturing it in some way so you can develop a relationship with the people and finally market you music to them time after time again down the road.
Tip : Scroll down to the page and there's a link for a free report that is brim-full of some pretty great techniques.
How to pump your Band Or Music on Twitter
Twitter is like any other social media site in that it can be a incredible way to push traffic to your music. However if you are just sending that traffic to your internet site in the hopes that somebody will see how great you are and get your album you are highly likely going to be pretty unhappy.
If you're planning on ditching MySpace and using Twitter to pump your band or music, then i recommend you set up a capture page and ensure you are capturing the contact info of those potential fans so you can push your music later and, with a little luck, really sell some albums.
The basic way that I use Twitter to sell albums and popularize my music is by including my URL to my squeeze page in my profile. I use a twitter bot to grow my follow count by a few hundred everyday a good percentage of these folk wind up clicking on my URL and eventually signing up for my mail list. Once there, they're in my sales funnel and in time, the album sales start rolling in.
It's also vital to communicate with the men and women that are following you and to a certain extent, the more posts you make the more folk are likely to check out your profile and obviously your URL. In the final analysis it is like anything, the more that you put in to it the more you will get out of it. But like in the beginning of MySpace, I think Twitter is a still largely unexploited traffic creating tool that's excellent for promoting your band or music online.
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