Promotional Advertisements Impact Our Lives

Look around you

Look around you. They are out there and yet you barely seem to notice them or to give them much thought at all. They are not aliens or strange creatures from beyond, they are promotional advertisements and they are getting you everywhere you go and with everything you do.

They don't really catch your eye, well some of them do, but you think of them more as great items or forms of entertainment than you do as advertisements. Some of them are cute or funny and some just make you think. Unlike commercials on television you don't see these advertisements as the enemy. As a matter of fact they are anything but. They are non-threatening and not pushy at all, and yet they are influencing your brain each time that you see them. Yes, that's right we are talking about promotional product advertising.

Let's just look at running your daily errands. You get in your car and begin driving. As you head down the road you begin to see promotions in the form of bumper stickers and window decals stuck on that vehicle in front of you. You need to mail a package and that is when you see that the woman in front of you has just gotten a package in what else a promotional mailer. Now it is your turn and you reach over to sign the credit receipt and take notice of the promotional pen that you have just taken from the pencil cup.

When you stop to get a drink you will probably notice the people that are using their travel mugs with the store names on the side. if you look at peoples shirts and hats while you are waiting to pay then you will no doubt see different logo's and company names on the fronts that you recognize.

As you pull into the parking lot you see a woman getting into her car with keys in hand and a promotional key tag on the ring and as you enter the mall you grab the door for a man carrying arms full of promotional bags from many different shops inside. As you enter the store you realize that they are selling promotional earth friendly bags and you think wow, I should pick up one of those. Now while you are not thinking about it and not really acknowledging it, there are many promotional products affecting how you think and shop. The nice part is that they aren't pushy.

by: Kris Ann

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