It is no longer uncommon to see promotional balloons these days. Today, they have entered the public space like never before. One can spot them in lots of places including malls and other open spaces. These balloons which are often painted in bright colors immediately stand out from things around them. The messages and slogans written on them are read by thousands of people. The reason companies choose these balloons to advertise products and other things is because of its novelty as a medium of advertising. When the novelty of every other advertising medium has worn off, these balloons as a medium of advertising promise to create the kind of buzz only a fresh style of advertising can create. These advertisers put their messages on these balloons which are then put in public places. The messages are printed on these balloons and these could be promotional messages or messages about the launch of some product. The purpose could also be to create awareness about something or it could simply be an advertisement. No matter what reason they are used for, these balloons work and that is the reason anyone who has a message to send out to people or advertise a product, uses these promotional balloons.
There is a certain way in which messages are printed on the balloons and it is very interesting. These balloons are first inflated to seventy five percent of their actual capacity. Now the message or the slogan is printed on to it. Silk screen is the most popular method of painting in spite of many other methods being available. This is how small sized balloons or medium sized balloons get printed. Off-set printing is another option which is used in printing messages on the balloons.
The rules of advertising state that the message has to be sent across to the intended audience in a very powerful manner. It need not be blunt but it surely has to be firm otherwise it will get lost in the myriad images and sounds. These promotional balloons are put on top of very high structures such as on top of skyscrapers and other tall buildings so that the message is seen by and reaches thousands of people. Depending on the ingenuity of the advertiser, these balloons can be used in many different ways. The message too will reach lots of people if used correctly.
Hence, if you have been thinking about advertising your product in an innovative manner and are not able to decide the correct way to do it, you should definitely opt for them.