After developing an advertising budget and strategically choosing specific marketing events
, you are now ready to look at promotional items of high perceived value and that are long lasting.
The companies that have the most obvious advertising benefit when using promotional keychains and custom printed key rings are realtors, closing attorneys and mortgage lenders when a new home is purchased. The logo printed keyrings are a small token of the companies appreciation for the business and will probably be remembered for years to come because the key chains are generally kept to organize and separate keys to identify them easier.
Key rings are easier to use when a longer lead is on the or when the ring itself that the key attaches to is longer thus making it easier for the keys to be shifted around for ease of use when placing them in to a keyhole.
There are many types of design of keychains. Some examples are round metal rings that allow the keys to slide on from one open end of the circular wrapped metal. Some have a hinged gate that allow easier access to the keys. Still other keychains have a ball bearing release that allows the keys to be separated into 2 different holders.
Other businesses that benefit directly from these promotional items are automobile dealers of new and used cars. There are also electronic keychains that will allow remote access to an area but may still have a ring for attaching other keys and/or identification and access cards.
Advertising companies have used keychains for promoting new movies or products.
Many different businesses sell these key holders from retail stores, car dealers, automotive supply shops, novelty and souvenir shops.
They can also be purchased in bulk and be custom printed with a company message or logo or contact information. They range in price from a few cents to a few dollars each. The purchase minimums vary from a few dozen to a minimum of as much as 500 depending on their cost.
Promotional leather key rings generally have a lower minimum quantity to have to purchase.
Some useful types include promotional bottle keyring openers. These are used by airline stewardesses and bar tenders when opening soda and flip top cans. Others have flashlights attached to them or compasses or thermometers.