Promotional Labels Offer Revenue Lift Opportunities

The use of promotional labels has swelled tremendously due to their effectiveness in driving sales during one of the worst economic recessions in U.S

. history.

While promotional labels add to the packaging and marketing cost of products, they often provide that extra boost needed to attract consumer interest. This is especially true during rough economic times, when consumers are even more interested in money saving measures.

Promotional labels are often created for the purpose of enticing a consumer's desire to purchase a specific item. However, they are also used to elevate traffic to a website or a specific locale such as a new music venue. They can also be used to increase phone call inquiries for a specific service.

Promotional Labeling Types

Shelf Talkers: These retail labeling tools are located next to the product being marketed. Shelf talkers are designed to effect a consumer's purchasing decision by directly displaying price reductions, special offers and the function of the product.

Game Pieces: Promotional labels such as scratch and win game pieces are especially popular among retailers. In particular, scratch-off games help increase revenue and provide repeat business opportunities by offering discounts and prizes to customers. Game pieces are also popularly used for employee incentives and promotional giveaways at trade shows and fundraising events. Manufacturers of scratch-off games can also make the material harder to remove for those worried about the pieces becoming compromised during the delivery process.

Expanded Content: Items fitting in this category include booklets and foldout labels directly attached to the product. The content inside these promotional labels vary from being instructional, such as recipe suggestions, to informational, such as how the product can help improve your health.

Despite the instability of the economic market right now, promotional labels appear to be a solid tool to boost revenue, especially for retailers.

by: Kris A Thrasher

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