Promotional Merchandise For Alternative Advertising Success

Business has always been about advertising success whether its straight advertising

, billboards, magazine pages and so forth, or ads placed in more creative locations. The success of an advertising opportunity relies on the extent to which that opportunity is used to create brand awareness in the minds of potential customers. Today, one of the most fruitful avenues companies can explore in order to do just that is the realm of promotional merchandise.

Promotional items work because its an advert disguised as a gift and if theres one thing a potential customer loves more than anything else in the world, it is the feeling that a company has spent some money on them. People are used to spending their own money on goods and services so any time a company gives them something, they feel (even though they know thats not really the case) as though they have managed to pull a fast one somehow: to trick the company into giving them a freebie. As a result, the name and logo emblazoned on the promotional merchandise creates a temporarily heightened awareness of that company with the recipient an awareness that, timed right, often translates into future sales for the business in question.

Modern promotional items have come a long way since the traditional gold plated lettering on a biro approach. These days, companies can choose from a huge range of promotional products from useful everyday type items (key rings, lanyards, card holders) to unique attention grabbers like toys or watches. Anything that can be shipped easily and many mid range items that come in small package sizes can be used as promotional merchandise.

This is and good news for businesses hoping to raise brand awareness too. Why? Because this modern proliferation of higher quality promotional raises excellent opportunities for companies to choose give away items that has a greater resonance with their target markets. An extreme sports manufacturer, for example, is not going to get very far presenting the people it hopes will become loyal clients, with gold embossed biros. Simply put, a gold embossed biro has no place in the extreme sports. A lanyard might, though, or a little key safe to protect their car keys while they is out surfing, or whatever they doing. And so our hypothetical extreme sports company, which 10 years ago would have had no promotional merchandise to give away, suddenly has options. Brand awareness goes up, business booms, everyones happy.

Thats the bottom line for all promotional items. When its done right, everyone is a winner. The customer feels special, the company giving the merchandise away feels that it is investing in advertising that will have a real return and the wholesaler of the merchandise, of course, gets to fill orders. Having opened a previously unavailable market to all sorts of speciality concerns (like our sports manufacturer), they deserve it.

by: BPMA Sourcing

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