Promotional Mugs Are Just One Way To Marketing Success

Promotional Mugs Are Just One Way To Marketing Success

Advertising and marketing are two very separate things but most people cannot tell the difference between the two.

It has been estimated that four hundred and forty-four billion dollars are spent on advertising around the world in one year.

How much any company should spend on marketing and advertising is a tricky equation for any company director to figure out. How it should be spent is perhaps even harder.

Promotional mugs are recognised as one of the most cost effective forms of advertising. Any media where your company name is on permanent display such as mugs at the desks of your customer is regarded as good advertising. This is reinforced by recent market research which concluded that billboards and particularly moving ones in cities and along highways are recognised and remembered by a huge number of people. Creative advertising on the side of trucks is another example.

An example of banner advertising effectiveness comes from a recent survey in the state of Maine in the United States. When the state wanted to introduce a lottery it chose various forms of advertising media. After the launch it commissioned a market research company to find out how people had heard about the lottery. The result in order of effectiveness from top to bottom was billboards, radio, aerial banner, television and finally posters.

Knowing how much and where to spend your marketing budget is made difficult by the fact that it is virtually impossible to tell what results the advertising element is bringing to sales. One giant on-line auction company has budgeted eighty nine million dollars and another I.T. company has set aside eighty million dollars for the year. These sums seem enormous but in fact are around one per cent of both companies turnover.

Anything on permanent display is good advertising and printed mugs aretherefore one of the very best marketing investments. The problem with newspaper and magazine advertising is that there is a very short shelf life. The same of course is true about television.

You don't have to be a big blue chip company to spend money on promotional mugs and yet the results will impress you and your customers. Renting billboard time will set your company back a considerable amount of money and yet something as simple as a coffee mug will have just the same effect and may be even more.

The design of your very own printed mugs is a fun exercise and should involve ideas from all your staff. It can be as simple as your company logo with web and telephone contact addresses or a photograph of your products. Alternatively you might want some brilliant abstract colours or cartoon characters the sky's the limit. One office supply company has a mug printed to look like a thousand paper clips. The paper clips are a mix of a half dozen colours and it's not difficult to spot them on the desks. They certainly stand out and that is entirely the object.

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