Promotional Mugs Are The Best Marketing Tool For You

It is very important to brand your company and one of the best ways to do branding is to do it yourself

. If you do it yourself, you have complete control over the branding process. If you do branding yourself you will need a cost effective way to do that.

The most cost effective way of branding is to use promotional items and the most versatile, cost effective, and unique items are promotional mugs. Promotional mugs are unique at trade shows. Every booth you visit will have a pen, a bag, and maybe one cheaper item they received at a discount but no one gives out mugs.

This is a wonderful product because it is very useful. Everyone uses mugs in almost everyday situations. Therefore, you know you can have the confidence that you can continually brand your item to countless people. Marketing research has shown that it takes an exposure of around 12-15 times to a brand before it becomes conscious to individuals minds and marketing mugs are the perfect gift to accomplish this continual branding at the cost of just one mug!

Another great thing about mugs is that they can incorporate almost any design into the structure of the mugs as well as the graphic designs of the mugs. It is important to be unique in your choice of mugs as well as establish an identity to the mugs with colours and layout. However, this uniqueness should not over power your companys information that is placed on the mug that serves for the actual branding for the mug itself. Balancing these two aspects may take some strategic planning but if done right, can make it the most powerful promotional product you can employ.

Mugs are not just for giveaways at conferences, trade shows or similar events they can make a great gift or reward. Mugs are the perfect gift to customise as it is a cheap product. The next time you want to reward an employee for a great performance, you can reward them with a mug personalised right to them. This can go a long ways in promoting employee loyalty and happiness in the workplace. They also make great gifts for corporate partners or clients. It is a very useful gift that goes a long way in showing someone that they are valued beyond what they might expect.

All of these reasons and more make mugs the perfect marketing product to brand your company. There is a wide variety of mugs to choose from that can be customised to fit your companies image as well as strategic goals so be sure to research and plan before you order the best promotional item you have ever tried.

by: Mark Appleton

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