Promotional Pens

Promotional Pens

Promotional Pens

Buying and Using Promotional Pens

Promotional pens are one of the first items most people think of when it comes to promotional products. Almost any company can benefit from pens carrying their logo and company contact information. Pens are functional, needed and classy.

When purchasing pens for your company, you must first choose between plastic and metal pens. Plastic pens are the more affordable option, as they can be quickly produced with little cost. They are usually quite colorful, with fun, quirky designs. Many companies use plastic pens for tradeshows, fairs and office grab baskets. Plastic pens are not designed to last for many years, but they do get the message out in a fun, cost-effective way.

Metal promotional pens, on the other hand, are designed to last. These look classier than their plastic counterparts, and many have the company information engraved onto the pen. Some metal pens designs are refillable, adding to their value. The initial cost investment for metal pens is more than for plastic pens, but metal ones last much longer. This can make them more cost effective in the long run, because they continue to get the message out long after they are distributed.

Regardless of the type you choose, using promotional pens effectively provides more value for your money. If your business regularly visits trade shows or county fairs, purchase a bulk order of promotional pens. You will find these to be invaluable as handouts at these events. People might turn down a flyer or business card, but they are likely willing to take a pen because it is useful.

When closing a deal with a new client, hand over a pen with your contact information. Let them sign the contract with it, then let them keep it. Place a cup filled with promotional pens on your counter at your place of business, welcoming customers to take one for their own. Consider handing a contact a pen rather than a business card. All of these uses ensure the pen gets taken, and once it is in the hands of your customer, it is very likely to be used, allowing it to perform its function of promoting your business.

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