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Promotional Products Are All The Rage

When considering promotional products for your business

, then variety is the answer. There are so many products that are available for marketing purposes why only choose one? From umbrellas, mugs, memory sticks, clothing and hats, to bags, sticky notes, erasers and elegant crystal the range is enormous. Even if you know that you are looking for a gift to present to office staff for example, although you can narrow your search down there is still a wealth of products within these categories.

Here are just a few ideas to give you a sample of the large amount of promotional products out there.

To start with there are all types of amusing and fun items for giveaways, to be used for putting a smile on your employees faces, as a treat for meeting a deadline, or working overtime. How about a mind trap 3D puzzle to wipe away the cobwebs? Or the electronic brain trainer to keep them alert? Or capitalize on the poker craze and invest in an electronic game of Texas Holdem. These kinds of gifts are entertaining and fun, can be left in the office as a way to relax for 5 minutes between jobs or taken on the road if your salesman have to frequently travel long distances by public transport to business events or meetings.

Another big seller is automotive gifts, such as a chrome keychain with the added feature of a compass incase you get lost whilst travelling around the country. Handy to have around it could even be used on a camping trip with the kids. The Icon digital clock key-ring is a handy little item for house, car or office keys.


Beauty items and gifts are nice items that will definitely be appreciated by your female customers or staff. A pamper pouch generally contains lotions and bath salts, fragranced candles and cool eye gel masks, all neatly packaged in a neat little zippered pouch. Or try a spa set with miniature containers of items to spoil someone, such as bubble baths and body lotion, shampoo, pillow mist, sugar scrub and tea light candles, all in an attractive valet box.

You can find promotional gifts aimed at those with particular interests, including music and sports. In the music section anyone would be happy to receive two-way surround sound speakers that use innovative audio lens technology, or a slim-line mp3 player. Other popular items in this category are iPod desk speakers and pedometers with a built-in panic alarm, flashing safety strobe and flashlight that calculates estimated steps taken, distance traveled and calories burned.


Promotional lighters can be personalized or custom imprinted, choose from quality silver items to cheap bic lighters, and personalize them with your logo imprint or message. There are lighters that double as bottle top openers in a range of funky colors and styles. Zippo lighters are always in demand as they look great laser engraved and can be purchased in black matte, brushed chrome, satin chrome or highly polished brass.

When choosing promotional products ensure you know exactly what the purpose of the products are for. You are going to be spending a fairly large amount of your marketing budget on these products and so you need to be clear about what they are to accomplish. The main reasons companies invest in promotional products are to attract new clients and to keep existing ones happy, they are also very successful in promoting a new product or service, and to present as gifts to employees to use at work or to motivate them.

Hopefully this article has given you some new ideas about using promotional products. Look online and you will find a lot more. When used in the right way they can help you stay ahead of your competitors.

by: Michiel Van Kets
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