Promotional Products For Different Seasons

A highly important part of choosing the right promotional product to advertise your

company involves considering the use that different items offer potential clients. No matter how much contact information and personalised design can fit onto a product, this is of no use whatsoever if nobody ever sees the information because the product it is never used. In short, only the most genuinely useful items make good promotional products, though this can be the case even if their use is simply standing around looking pretty.

Of course, each products potential utility varies vastly depending on a whole range of factors, in particular the target audience to whom you wish to appeal. As unlikely as school children are to notice a brand logo stamped on a corkscrew, it is equally improbable that many adults will spot a design on a lunchbox. The type of product you use to advertise yourself is, therefore, of great importance and should be considered carefully. Of course, the advertising power of many promotional products also varies dramatically at different times of the year; a logo on an umbrella might not be seen at all for six months of the year, but yet be seen daily by hundreds of people once the perpetual autumn drizzle starts again. To this extent, it is wise to take the time of year into account when seeking immediate results from an advertising campaign using promotional items.

In this country, summer and winter are the easiest seasons to base your promotional products around, for the simple reason that they are vaguely dependable. Summer will also certainly involve millions of people fleeing the country, most of whom would be more than happy to reduce the cost of their holiday by accepting free promotional parasols, flip-flops and little tins of sun-block. Winter, by contrast, is the time of year when people will be most grateful for travel mugs for their hot coffee, gloves for their cold hands and, of course, umbrellas to help them shelter from the more or less contrast rain. Spring and autumn, while having their aesthetic differences from winter and summer, are nevertheless more like warm-up events from a promotional point of view. Promotions benefit in the extremes; the advertising power of a product used on a daily basis is colossal when compared to that of a product used every now and then.

When planning a promotional campaign, therefore, it is essential to the efficiency of the products that you choose them based around the time of year. In spring or summer, consider the fact that people are spending lots of their spare time outside shopping, having picnics and exercising. Hence, discount vouchers, food coolers and sweat bands are all really useful promotional items. In autumn and winter people spend as little time outside as possible because of the weather, so the best promotional items will be those that help protect from the elements or are likely to be used and noticed inside. Warm accessories like gloves and scarves work well, as do coupons for coffee, tea or perhaps even mulled wine. In short, ensure your brand is associated with the things that make the fun part of the year even more enjoyable and the miserable part of the year more bearable.

The more useful a promotional product is, the more of an impact it will have on your target audience. At different times of the year, different items become more or less useful and hence more or less effective as a means of advertising yourself. A little extra consideration can go a long way towards making your promotional campaign a success.

by: Jack Authors

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