Promotional Products Vs. Other Marketing Mediums

When compared to other forms of advertising like TV

, radio, and print, promotional products are by far the most cost-effective way to market a business. Using promotional products offers unprecedented control over your spending and can create great results even when your budget is limited. When viewed on a cost-per-impression basis, promotional items are the clear winner. Popular products like imprinted office supplies, corporate apparel, and custom giveaways can cost less than a penny per impression. TV and print on the other hand are exponentially more expensive. This gives you the opportunity to reach wider audiences for less money. Not only do you get more exposure, but the exposure is higher quality. People pay much more attention to physical gifts than they do to traditional advertisements that offer no inherent reason to pay attention.

Today, people are exposed to hundreds of print, TV, and radio ads each day. Several studies have shown that most of these messages never really do their job of grabbing the full attention of their target audiences. Unlike these traditional forms of advertising, promotional products make it easy for your brand to stand out from competitors. Promo items are tangible and therefore they are not easy to overlook or ignore. Furthermore, promo items typically provide some sort of value or use to your audience. For example, if you give your customers a branded company calendar at the beginning of the year, you are giving them something they need and want. In return, you'll get their undivided attention year-round every time they use your calendar. Ultimately, you are giving them a good reason to pay attention to what you have to say, instead of just demanding that they do so in return for nothing!

Another reason promotional products are a better choice than other forms of advertising is because they are customizable. Not only does this give you the power to find creative ways to transmit your message, but it also makes it easy to find something relevant to your target audience. There are tens of thousands of unique promotional items to choose from, so it's not difficult to find something that reminds people of your company and also suits their needs and their lifestyle. For example, if you wanted to target young student athletes, distributing branded water bottles would be a great way to get quality exposure. You won't find ways to get this close to your audience if you are using traditional forms of advertising. Even if you do, you'll be paying more.

If return on investment is important to you, consider using promotional giveaways for your next campaign. You'll be pleasantly surprised with the power of these items and their capacity to grab attention and deliver your message in the most cost-effective manner possible.

by: Fred Oak

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