Promotional Products as Thank-You Gifts

Promotional Products as Thank-You Gifts

Promotional Products as Thank-You Gifts

Although they serve a valuable purpose to build brand awareness and to attract potential clients at trade shows, promotional products also offer an excellent way to say thanks. Thanking new customers, long-time clients and exceptional employees with quality logo merchandise pays dividends for both the business and the recipients.

Rewarding new clients with promotional gifts is a time-honored means of thanking them for their business. While an especially attractive logo-imprinted item demonstrably increases traffic, it also serves as a highly cost-effective means of advertising. Businesses prize new clients highly and gifts make that clear, but as each branded item is its own compact, economical form of advertising the company's name, these gifts show a good return on investment for the giver as well.

Initial gifts don't have to be luxurious. Promotional pens, calendars, and note pads are economical all-purpose choices, as these items see daily use. New clients appreciate thank-you gifts that they find handy several times a day. More specialized theme merchandise also works well. Tying the nature of the business to the gift product reinforces brand identity. A coffeehouse, for example, might offer travel mugs while a computer manufacturer would get more response from branded USB flash drives.

While it's important to make new customers feel valued, it's also vital to thank long-term clients for their business. Returning customers' loyalty deserves the occasional reward beyond the good service they already receive. Giving them well-made logo merchandise as gifts reinforces the sense of investment they have in a company.

Longtime customers appreciate utilitarian items as much as new clients do, but it's a thoughtful gesture to gift them with more upscale logo accessories. Consider promotional pen/pencil sets, perpetual calendars, and desk organizers. For especially faithful clients whose relationship with the company is as friendly as it is businesslike, look for gifts that relate to an individual's favorite hobby. A golfer might enjoy logo golf key chains, while the avid shopper might prefer a custom tote bag.

Without friendly, capable employees, a business has neither fresh nor longtime customers. Thank them for their quality service with company merchandise they'll be proud to display and use. Less costly items make fun giveaways at office parties and picnics while luxury gifts are appropriate as rewards for exceptional work. Executive golf sets, etched glassware, and distinctive pen sets make ideal employee gifts.

Showing tangible appreciation lets clients and employees alike know how valued they are. Between the enthusiasm they generate, the loyalty they inspire, and the advertising impact they have on others who see them, promotional thank-you gifts are well worth the investment.

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